How much should be spent on advertising to get new customers in the doors.
How much should be spent on advertising to get new customers in the doors.
3-5% of your budget: I've heard that more than 5 runs into diminishing returns.
Do you have an OD next door at all? (If not, then you may have to bump that up considerably.)
No O.D. affiliation at all. JUST AN OPTICIAN.
Originally Posted by tx11
It's not the amount, it's how you use the money you've allotted towards advertising. My suggestion is to come up with a budget and then find a small agency to help you build your brand.
I think some key components to building a successful ROI are (but not limited to) having a decent website (not something built by someone's nephew who lives in his parent's basement), Managing your SEO, and creating local buzz about your Dispensary in a creative way. What makes you different? Why do you do what you do? Why should anyone pay more for your services?
You can just randomly throw darts at a wall and waste money or you can approach it in a more organized fashion. At the end of the day you have to really believe in your brand and be cohesive with your approach.
"Strictly speaking, there are no enlightened beings; only enlightened activity." -Shunryu Suzuki
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