Trying to educate and legislate on a national level has not worked. You are trying to bring too many variables and interests together in mutual unison. I hear it said that you need a baseline to be a part of formal education. I agree that's desirable. I hear that only a pulse is required and things are polywhatsit dumbed down.
I hear it said that branding cant take place until there is a common link. Brands are built everyday by industry for products that didn't exist yesterday. Brands are also built everyday that take over from generics. A camera is a camera but then there is GOPRO. These brands go viral in short time and spread quickly.
You have the courses already set up and the educators such as McDonald, Wes, Harry, Barry, yourself and many others already in place. How many do you have that are of the same mind and agreement ?
Take those of the same existing mutual minds and using your present courses and texts set up your own standard par excellence. Make your own brand. Those that graduate from it will, as I hear you say, reap the rewards that knowledge brings. Your own brand will have a common baseline. Then pray that it spreads. Don't bother trying to convince the world, your grads success will do that for you.
Move ahead with only a like minded small group without the bickering, a dictatorship if necessary. Seek out and find a brand mentor. Seek out and find a social media mentor. It will grow. Charge for your service.
Bookmarks