I have been thinking how I could start an immediately profitable optical retail store on a new basic idea. It is all open for discussion ........................
Location: Small industrial unit in an industrial park close to a bus stop, plenty of parking spaces, big sign on street side advertising renters names and business.
Store at front entrance, cut and grind lab and storage in warehouse area. Office space in between. Rent not more than $ 2500.00 plus tax (refundable)
Design: Simple and basic
Lab: Basic used modern equipment including basic services for tinting, basic coating and AR coat stripping which are not provided now. No AR coating unit.
Sales pricing of Products:
Policy: Prices are not including any conventional optical services, as taking measurements, fitting and adjusting service.
Frames: Similar to average of 10 most popular online opticals.
Lenses: Similar to average of 10 most popular online opticals.
PD only
measurement: $....................... (propose $ 25.00)
Full
measurements: $.................... . (propose $ 45.00)
One time
adjustments: $....................... (propose $ 55.00)
Any time
adjustments: $....................... (propose $ 90.00)
Assistance to
choose frames:$......................(propose $ 85.00 per hour service charge)
Any type of
optical work: $........................ (propose $ 85.00 per hour service charge)
At this stage we could charge on a local stage basic prices as the one liners do, competing with them on their level with the added benefits, they now do not get.
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