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Thread: technological advances, virtually eliminating the swim effect

  1. #1
    Manuf. Lens Surface Treatments
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    Blue Jumper technological advances, virtually eliminating the swim effect

    Increased Distribution Delivers Varilux S Series Lenses to More Independent Practices and Patients

    DALLAS – March 28, 2014 – Varilux S SeriesTM lenses revolutionized the ophthalmic lens industry with technological advances, virtually eliminating the swim effect so common in progressive lenses and for the first time allowing patients’ eyes to work better together regardless of prescription differences. To increase accessibility of these premium lenses, Essilor of America is expanding the line of lens materials, widening distribution and increasing availability through major vision care plans.

    see all of it -------------->
    http://news.essilorusa.com/releases/detail/increased-distribution-delivers-varilux-s-series-lenses-to-more-independent
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    Now they claim to have eliminated the swim effect, (and admit it), ...................which I called distortion forever, and could not stand it.

  2. #2
    OptiBoard Professional RT's Avatar
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    Here are a few links and clips that use the term “virtually eliminates swim” or some near variant of the term. Some of these go back 10 years or more. While I have not had a chance to evaluate the new technology, the marketing campaign gets an "F" for originality.

    http://www.eyecarebusiness.com/artic...rticleid=50782

    http://www.labtalkonline.com/index_a...38113DF4058%7D

    http://www.2020mag.com/story/4886/

    http://www.sanclementeoptometry.com/hoya

    http://seikoeyewear.com/product.cfm?prodID=4

    http://www.parrellioptical.com/eyewe...-selectio/del/
    RT

  3. #3
    OptiBoardaholic kentmitchell1961's Avatar
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    I have a set of S 4d and they have not virtually eliminated it in my frame........

  4. #4
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    Watch the video and see the lens not distort any light...then note that it's an uncut single vision blank.

  5. #5
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    All of the people I've spoken to who have tried the Vx S Series have had nothing remarkable to say about it. I haven't heard any poor reviews, just nothing fantastic. I spoke with one person who said it was comparable to an Autograph II. No wearers had mentioned any reduced swim effect.

  6. #6
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    I started to write something, but I couldn't do it, it wasn't nice. I'll just say nice advertising Chris, I don't think they need any help with marketing though.

  7. #7
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    S Series...

    There is nothing more hidden in the S Series than a Varilux Physio design with a -0.25 lower ADD.

    Whoops, I said it ;)

  8. #8
    OptiBoardaholic kentmitchell1961's Avatar
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    Shhhhhhhhhh

  9. #9
    One eye sees, the other feels OptiBoard Silver Supporter
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    Quote Originally Posted by D_Zab View Post
    All of the people I've spoken to who have tried the Vx S Series have had nothing remarkable to say about it. I haven't heard any poor reviews, just nothing fantastic. I spoke with one person who said it was comparable to an Autograph II (my emphasis). No wearers had mentioned any reduced swim effect.
    I have an Auto 2 fixed 18 and a Var S on my desk- same frame, 20 high. Rx is about -4.50 +2.00 x 90 add +2.25 OU. The Auto 2 gets into the full add quicker; I have to lift my chin to clear J1 with the Var S, especially with tall objects like newspapers. The Var S is a tad smoother, as expected, with more distance peripheral blur, which I can see as a somewhat unpleasant fogginess in the periphery, primarily indoors at night.

    FWIW, the Var S has a very complex surface geometry- I can measure a 1.5 D curve variation on the ocular and front surface well above the fitting point from the center to the lens periphery using just a lens clock.
    Last edited by Robert Martellaro; 04-02-2014 at 03:32 PM.
    Science is a way of trying not to fool yourself. - Richard P. Feynman

    Experience is the hardest teacher. She gives the test before the lesson.



  10. #10
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    Quote Originally Posted by EyeCare Rich View Post
    I started to write something, but I couldn't do it, it wasn't nice. I'll just say nice advertising Chris, I don't think they need any help with marketing though.
    +1

  11. #11
    Master OptiBoarder OptiBoard Silver Supporter ak47's Avatar
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    If the lens eliminates Swim, shouldn't they call it "No S" ?

  12. #12
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    Big Smile No swimmin'!

    Quote Originally Posted by ak47 View Post
    If the lens eliminates Swim, shouldn't they call it "No S" ?
    If the lens REALLY eliminates swim, they could call it No BS. Hehehehehehe

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