Hi there, I am wondering everyone's opinion on selling online. That is, as traditional B&M, should we be starting to sell some of our frame collections online? Perhaps a link from our practice website? I know it won't do much in terms of competing on a global scale, but maybe in terms of patient retention/capture rate for individual clinics? If a practice's capture rate is say 20% and for the other 80% who would normally walk, we give a card or brochure with our webstore on it, would that enhance sales? I recently received a package from a company who develops software just for optoms and opticians that allow them to sell their collections online... wondering if this is even a feasible idea? Any thoughts?
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