[bc]AR COUNCIL INTRODUCES NEW PATIENT BROCHURE WITH COUNTERTOP DISPLAY[/bc]
MINNEAPOLIS, MINNESOTA -- The AR Council unveiled a newly designed and updated patient brochure during their recent Annual Meeting at the OLA in New Orleans. Featuring the AR Council call-to-action tag line See Better, Look Better, the brochure entices patients to “Let people see the real you with Anti-Reflective coating”.

“In keeping with the AR Council’s commitment to assist the three O’s in selling AR and motivating consumers to buy, the AR Council created this brochure to continue our educational efforts and expand the promotion and sale of AR Coating,” stated Lee K. Anderson, Executive Director of the AR Council. “Statistics have proven that those retailers who are specifically focused on developing AR sales experience success rates far exceeding the industry average of 19% AR. Some of the three O’s report sales upwards of 75%, rivaling sales of Europe and Asia. These percentages reconfirm the ongoing opportunities AR offers to the ophthalmic community to increase their revenues. All lens materials benefit from the addition of AR coating, including glass, plastic, polycarbonate, mid-index and high-index,” continued Anderson.

The four-color brochure provides an area for imprint by eyecare professionals, and features sections on:
o Improved night vision
o Reduced eye strain when using computers
o Increased light transmission
o Cosmetic advantages
o Care and cleaning instructions

Brochures bundled in packets of 50 and clear, acrylic counter displays can be ordered by contacting the AR Council directly at arcouncil@aol.com or 877.254.4477.