Originally Posted by
DanLiv
Hopefully this doesn't hijack the thread, but package pricing with VCPs is completely possible, and just about as easy as private pay. We do 90% VCP.
"For your Rx and frame selection, the best lens for you is XX, which has features A, B, C, and D. Regular fee is $YYY, but with your plan those lenses are only $ZZZ." Sometimes you'll get VCP patients who want a breakdown and want to mix and match every feature, but you have that with private pay packages too. I just pre-calculate the fees for our packaged lenses with each of the most popular VCPs and print them out on a sheet. When patients have the plan we just pull out the pre-calculated VCP fee card instead of the private pay. Works beautifully, my opticians don't have to do any VCP calculations, patients get a very real look at the exact value of the plan ("Your lenses are valued at $700, but you only pay $300, a $400 savings with your vision plan").
You don't have to change the way you do business to accept VCPs. Just because they break everything down doesn't mean you have to, and just because the have a fee schedule for a feature or lens doesn't mean you have to sell it. If you wouldn't sell a lens or offer a feature combination to a private pay, you can refuse to sell it to a VCP patient too even if the fees are scheduled.
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