"ChromaPop™".
Wow. Fire that marketing guy!
They're supposedly using a new 'film-free' tech that they claim eliminates more distortion than the traditional polar films of yore. Not sure if I'll be making it over to the OR summer show this week or not, will see what schedule allows. But if I'm able, I'll see if I can get a more technical scoop on what this new thought process and product is with Smith.
A brief write up can be found here.
And a video here.
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