"ChromaPop™".
Wow. Fire that marketing guy!
They're supposedly using a new 'film-free' tech that they claim eliminates more distortion than the traditional polar films of yore. Not sure if I'll be making it over to the OR summer show this week or not, will see what schedule allows. But if I'm able, I'll see if I can get a more technical scoop on what this new thought process and product is with Smith.
A brief write up can be found here.
And a video here.
Last edited by Uilleann; 07-30-2013 at 12:53 PM.
My bet (since smith is part of Safilo now) is that this is a new name for the Xcede lens Carrera uses.
Sounds pretty cool. It would be interesting to try a pair vs Maui Jims.
This technology is very good and was developed by Corning. I am guessing this is the same as Vantage technology for imbibing a polarized coating but with a base tint.
Can I have some Soda Pop with that?
These aren't a photochromic however. Do you have a link to the white paper from Corning on this tech by chance?Originally Posted by Craig
Precisely! ;) Worst marketing verbage in quite some time. LOL
This horrible marketing just got you to start a thread read by thousands.
There are many examples of "poor marketing" that prove to be very effective.
I personally like it. It's about time people in the optical industry stopped coming up with faux intellectual names that don't actually mean anything whatsoever.
Heh - I'd hesitate to call a couple hundred views "thousands"...but however you do your math... ;)
Well, the Smith booth was a madhouse today - in fact, the whole show was far busier than I've seen it in years. But in listening in on a few of their reps parroting their latest marketing blurbs, I was able to glean that this lens is Trivex, it has two specific frequency bands that they attenuate- however, all I could hear was 500-something for one of them, couldn't hear the other, and didn't get a sense of how sharp the roll-off was on either side either. The literature and displays were very slim on technical details, but Craig, you may well be correct, in that at least *some* of the frames with this new lens were shown as "polarchromic" variable tint technology blah blah.
Will wait and see if the rep can find time in his newly busy schedule to stop in and give us his spin in person, and without about a thousand of our closest friends talking loudly in a standing room only space. :)
After watching the video, how is a "wafer" that much different than film?
If you have integrity, nothing else matters. If you don't have integrity, nothing else matters
Laramy-K Optical
In electronics manufacturing, a wafer is typically a rigid structure (for example, the interior circuit board that the processor chip is imprinted on). In precision optics, a wafer can be a small slice of base material that coatings are applied to, sometimes also called a "substrate".
Wafers in any case, are far thicker by several orders of magnitude than film.
What they could be referring to is the process of creating the polarizing filter by etching or coating the underlying substrate (or wafer, if you prefer) as opposed to laminating a thin film between two wafers.
Actually, the view count on this thread is only 326 (as of the time this post was made).
OK, so I was off a little bit. Maybe if I post something about free PD measurements it will get more reads.
Well, if in your world being off by a factor of almost 10 is a "little bit", I'd hate to see what your PD measurements are like!
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