I would absolutely agree with that. When I see them, I flag them as SPAM.Originally Posted by Stan Tabor
I would absolutely agree with that. When I see them, I flag them as SPAM.
True, http://news.essilorusa.com/releases/...th-endorsement but it was endorsed, if I recall correctly, by a president on his way out, and they, like politicians, are always looking to their post-government future, if you know what I mean. The AOA does NOT speak for the vast, vast majority of optometrists. They do things in the interest of the AOA, not optometry in general, and certainly not optometrists individually.
Yes, this mindset is pervasive, but it's a serious, serious abrogation of our duty as a profession, and it will totally screw us in the long run. Leadership is needed.It makes great sense, their fight now is in the medical arena and keeping professional fees and reimbursements high. They spend the majority of their funds gaining new ground. Optical dispensing online only hurts opticians, optometry has found a revenue stream that replaces dispensing as a profit center through medical billing. I even heard a doctor invite a clients spouse in to see if they had glaucoma, which by the way is the new "it" thing.
I think this is brilliant. I should try this sometime.
Actually Mike................I have NO idea about Facebook, do not believe in any value of it and have never become a member and probably never will either.
But is it?
There's the rub.
I would love to own a closet full of tailored suits made to my measurements. Instead I shop at Penney's. Would I buy tailored suits if the price were the same as Penney's? Of course. They'd be made to my specifications, in fabric I wanted, just for me, by someone personally seeing to my needs and giving me the hands-on, community experience.
But the price is not the same.
So I shop at Penney's.
Some people make price uber alles.
Other don't. These are my potential clients.
Just like Mercerdes. Just like good (expensive) restaurants.
B
I am curious if either your self or Mike have tried using FACEBOOK as a marketing tool, I would presume that Chris has not .
I have, and was blown away (really) by the results. We had people post photos of themselves sporting their new eyewear from our office. If they got 100 likes, we gave them a free pair. It was a very limited time,so they had to be quick about it, and we got more than 800 likes almost overnight, but the cool thing were all the comments like, "That's it, I've got to get a pair like that..." and "I didn't know they did eye exams..."
We saw immediate results, and the cost was less than a decent ad in a newspaper.
Ophthalmic Optician, Society to Advance Opticianry
I used it. It paid off within one hour.
I do, but I don't place ads per se. My business page is used to update changes to products, announce the occasional sale, etc. A lot of my friends on FB are fairly tech-savvy and use ad-blockers specifically for FB. That's the main problem with using ads on the internet, even Google ads. They are very easily hidden by the use of ad blocking software that a lot of people use.
Additionally, with a close group of friends, there comes a point of over-saturation and your ad quickly becomes spam.
........................as far as I know Facebook is a social tool ..................
........................as far as I know Facebook is a social tool and could or should, work in that sense for some type marketing. As my company does not target to sell to anybody in the consumer field I would believe it to be a loss of time and effort.
With the news last week, that Honda has been choosing to use one of my products on all of their cars, trucks and buses, has given me the satisfaction that a product originally developed for the optical has now made it into most automotive brands world wide, over the last 12 years.
A optical filter manufacturer wanted me to come up with a grey/black color on CR39 that contained no visible red if you would look through 2 lenses together. Yesterday we made it. One just about straight line on the spectrometer, a new achievement, but who would care on Facebook.
Last edited by Chris Ryser; 07-10-2013 at 03:27 AM.
Personally, I am not a fan of FB. I had to set up an account in order to have a business page. I also use it for communicating w/ the Lifeteen group at church. (Most of the kids are on twitter and other media like oovoo now.) I do believe however, that if you sell ANYTHING, to ANYONE, it is a useful tool.
Ophthalmic Optician, Society to Advance Opticianry
Let me put it this way:
Peter Lynch, a famous investor, fund manager, and author used to go to the shopping malls with his children so he could learn where they shop so he could learn which companies are successfully marketing. Those lead him to ten baggers !
I might add Chris, that there is front end marketing and rear end marketing. Is there a reason you wouldn't want the public asking automakers and boat manufacturers to include your product ?
Why not let the public push your sales to the manufacturers ? And increase your SEO ?
Soon the most important person to hire in optical or almost any business will be a Social Network Media specialist.
Last edited by idispense; 07-10-2013 at 10:24 PM.
Today it would lead him to every secret service .....................................
Today it would lead him to every secret service who watches you, you better find out:
click on link ----------------> http://derstandard.at/1371171662469/...ebook-ansurfen
this page is in German but there is a translate button in the upper right hand corner.
Wow, imagine the size of the data file they must have for a company with
2,000,000 FaceBook fans .
...paranoia strikes deep, into your heart it will creep, it starts when you're always afraid...
Aside from the thread, congratulations Chris on achieving a grey lens free of red tones. I don't care about the facebook thing so much but if you have a grey dye with no red in it you are the first that I know of. It's an accomplishment.
Jason.................I thank you for the compliment, it is always appreciated.
A Chinese manufacturer of large size camera lens filters (photo and video cameras) in CR39, gradient tinted, hard coated + AR coated asked me if I could come up with a dye that would not show any red if you would hold 2 lenses on top of each other.
He now wants to change his tinting products. I guess the movie industry likes neutral better when the they film night pictures in full daylight.
I do not think he would have found me on FaceBook.
Spectrometer Graph
[QUOTE=Chris Ryser;463677]Jason.................I do not think he would have found me on FaceBook.]
Probably not, you are quite correct !
Only the other companies would have popped up.
There are currently 1 users browsing this thread. (0 members and 1 guests)
Posting Permissions
Reply With Quote
Bookmarks