Yet people are more worried about Coastal...
"Prescription glasses with high quality lenses from $6.95."
Progressives from $26. Rx sunglasses from $27.
This is Zenni's twin brother.
Are my Avance freeform (non-essilor) transition lenses worth giving them my money for them to sell adaptar ds lenses on this website? The answer for me today is yes, tommorow I hope for a solution.
Cant wait until there prices are so low I can use them as my primary lab. Their terms are better thats for sure satisfaction guarentee. For ****s and giggles every now and agin when I have a little extra cash I buy and return a pair from one of these outfits. It gives me the warm and fuzzies inside.
................and all of you paid for it over the last 15 years
..........................Carrier added that MyOnlineOptical.com is currently supporting over 1,000 ECPs in the U.S., and told VMail that an updated version of this service will be unveiled in the coming weeks.
You just have to love and promote such companies................and all of you paid for it over the last 15 years.
EyeBuyDirect.com's Mission: ,........................................................
Social responsibility
EyeBuyDirect.com's Mission:
To make eyeglasses affordable and accessible to everyone.
The shortage of affordable and accessible eyeglasses is one of the world's most readily solvable problems! More than one billion people across the globe require eyeglasses, but are unable to afford them. Without suitable eyeglasses, people are often handicapped, and performing even simple tasks becomes slower, more arduous, and at times, simply impossible, which results in a downward spiral in the quality-of-life.
At EyeBuyDirect.com we believe that every person should be able to own a pair of eyeglasses and we do our best to further that objective. While Government organizations and non-profits are doing invaluable work toward this end, EyeBuyDirect.com founders and employees recognize that only a strong relationship between business and the community will assure success in reaching this goal. We strive to help people thrive.
The Internet has triggered lasting changes in the way people communicate and in the way by which the optical industry can benefit the visually impaired. By designing, manufacturing and distributing its eyeglasses, EyeBuyDirect.com is able to provide significant savings to its customers, making eyeglasses far more affordable and accessible. EyeBuyDirect.com provides the ultimate opportunity to create value, not only as a business, but as an organization that cares and actively contributes to the community. We further actively support the worldwide efforts of humanitarian organizations.
EyeBuyDirect.com is a rapidly growing company, specializing in top quality yet readily affordable eyeglasses personally produced for, and provided directly to, the user. We take pride in being able to afford people with such basic and readily available vision correction.
The social aspect of our work has further enhanced the efficiency, service and collaborative nature of EyeBuyDirect. By embracing corporate social responsibility as a guiding approach, we have deepened our understanding of our customers' needs and expectations, increased the collaboration between partners and suppliers, and engaged our team, all to further increase efficiency. We can therefore supply personal prescription eyeglasses at the most minimal price and provide the industry's best source of corrective vision.
EyeBuyDirect.com benefits from doing work that increases a more positive life experience for all people who need improved vision. We have the knowledge, the skills, the equipment, the resources, and most importantly, the will to contribute in the best way we know how - providing made-to-prescription eyeglasses to those in need, at a price within their means.
EyeBuyDirect.com is about what we, as a company, do to bring positive change to society by focusing on core needs. By making eyeglasses affordable and accessible, we provide our customers a most attractive means to correct vision, and we enable them to read and learn, work, and experience an increased quality of life, while enjoying the visual wonders of the world!
On behalf of EyeBuyDirect.com
Roy Hessel
Founder and Chief Executive Officer
Roy HesselCEO of EyeBuyDirect.com
Roy Hessel is the founder and CEO of EyeBuyDirect.com , the leading online retailer of prescription eyeglasses. Prior to founding EyeBuyDirect, Mr. Hessel was an analyst at Giza Venture Capital, and an M&A associate at Novartis Pharmaceuticals PC. Mr. Hessel is an investor and board member of a several internet technology companies.
Last edited by Chris Ryser; 05-11-2013 at 04:22 AM.
+1 You couldn't have said it any better Chris. And most will continue to pay for it in more ways than one. ECP's supporting Essilor are signing their own business death certificate.Originally Posted by Chris Ryser
And who is the industry partner of associations ? GreenPeace would never allow their independence to be compromised.
Ah yes. Altruism at its finest.
Essilor now owns 3 of them ............................................
Just for the fun I did some updating on my optical links website in the section on-line opticals, at http://optochemicals.com/web_listing.htm
Surprise...surprise..................Of the 7 best visited on-line optical retail sellers (below a 100,00 Alexa rating), Essilor now owns 3 of them. They are only 1 away from 50% of the most successfull ones world wide. These sites popularity has increased by 16.285 % on average, over the last 3 month.
This has become a non stopping steamroller and it will be interesting to see the progression and increasing speed it will take.
What are your opinions ?????????????????????????????????????
BTW the easiest website checking can be done at: ------------------> http://push2check.net/
Last edited by Chris Ryser; 05-11-2013 at 01:01 PM.
It's a no brainer. Boycott Essilor. There's numerous companies out there that will truly support the independent ECP's with better products, better coatings, better service, and better pricing - and they won't compete against you.
HindSight2020................................. You are totally correct, and that would be the way to go, but...................
Obviously Essilor has the largest publicity budget towards the consumer of anybody else. They are the biggest benefactor in the optical business wanting every poor person in the world to be able to afford glasses with all the bells and whistles. Are they using the US market to wet their feet for further international expansion in that field to find out at what point this new market system will have brought the conventional optical retail to a bare niche minimum.
Essilor USA owns now 2 of the largest o-liners while the Essilor International directly owns only the GKB in India. Canadian operations belong directly to the French mother company, how long will it be until they take over Coastal ?
Any thread like this one shows a large amount of views, but very little posting response from the active 1,100 active OB members.
Why ?.................. I have been asking myself for many years.
Why don't you name them!?
Luzerne www.luzerneoptical.com
So Luzerne does not sell Essilor and Varilux lenses and coatings!?!?!
I would guess that Luzerne is probably the biggest Essilor account in North East..... Am I right?
Like I said to drk a while back, someone should sue them for illegal competition. They are competing against you and they are doing so in an illegal manner.
Sure, Luzerne sells Essilor and Varilux products, however, we also carry almost every other brand you can name. You have the ability to choose what you want to use. Independence = Choices
theetailblog.com .....................................
After all of this research, Roy his team came up with a set of three critical personalization data sets that retailers use in brick and mortar stores to convert customers:
theetailblog.com - 3 Steps to Fostering Customer Engagement & Increasing Conversion Rates Online from Roy Hessel, EyeBuyDirect For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.”
“We want to show people the right product at the right time at the right price,” he said.
As an online retailer of prescription eyeglasses, Roy is dealing with an already complex, high-involvement, highly personalized product, which demands a high level of customer engagement and a large data set in order to make sales. Not only are glasses an intimate product that consumers spend lots of time deciding on before purchasing, but the sale of prescription frames and lenses is contingent upon opticians. They hold potential customers’ prescriptions and are the gatekeepers to EyeBuyDirect.com’s customers, as Roy calls them.
In order to tackle this inherently challenging marketplace, when Roy and his team launched the company almost five years ago, they did extensive research at brick and mortar eyeglass retailers and surveyed the customer experience from the time they stepped into the door to the point of sale. They noticed that almost immediately after entering the store, a trained optician had approached them and could survey and determine what sort of frame they would be likely to purchase.
1. Visual – The associate has a visual of the customers, s/he sees what customers are wearing, how they look, gets an idea of what they want.
2. Inferred – Data that is not directly communicated by the customer, but is collected by the store associate, such as what time the customer visited the store, whether s/he is conservative with his/her style, etc.
3. Communicated/Shared – What the customer has expressly relayed to the sales associate because of questions that have been directly asked to the customer such as: What are you looking for? What is your price range? What is your budget?
After compiling this data, it was not surprising that a trained optician at a brick and mortar retailer could get customers to convert, Roy said. So Roy thought about how he could apply these three points to ecommerce and thus get his own customers to convert. Here’s what he came up with:
1. Visual - Image of visitor. EyeBuyDirect.com created a visual platform called EyeTry where customers can “try on” glasses by using an image of a model that exists on the site or uploading an image of themselves.
2. Inferred - Analytics, tracking, cookies, etc.
3. Communicated/Shared – Contextual activity such as blog posts, customer service emails, phone calls to a call center, feedback analytics, and the “Wall of Frame,” a social media network the company created where users could share their ideas and impressions of frames as well as photos of each other in the frames.
In developing the first, visual, step, EyeBuyDirect.com quickly realized that the company couldn’t afford any existing solution so the company developed its own (a move Roy said turned out to be a great decision.)
“We learned that developing the technology and being able to mine technology was an invaluable asset,” he said. He described it as a data mining tool because the image of the visitor can be scanned and an outside vendor (Face.com) enables an almost automatic identification through the features of the image, skin tone and shape of the face, with close to 95 percent accuracy on identifying gender.
“Overnight our customers were personalized,” he said. The company started creating a semi-complete profile of its customers and was able to identify what they would want to buy. “Data mining is our core advantage. Our limited resources have forced us to be very aggressive with how we use the data. Everything is recorded and put into a personal profile.”
The last, but most important piece of the online customer engagement puzzle for EyeBuyDirect.com is The Wall of Frame. This on-site social network of prescription eyeglass wearers who discuss different prices, styles, and things that have to do with the product and its buying, creates a very sticky experience on site. People interact, people comment, and people spend time out of curiosity to see what frames other people wear, said Roy. It creates what Roy calls “ePressure;” the sentiment or push that a visitor experiences when he sees either Facebook peers, or people that look like him/her, are in his/her age group, etc., that pressures them to make a purchase.
“If you have creative ideas with respect to social commerce and personalization, I would recommend you expose them,” said Roy. “Once we started touching social, we got a ton of exposure which drove more traffic, which drove conversions.”
Roy left off with this point about social media – that as e-retailers, we need to seriously consider our relationship with Facebook as it plays into all this talk about personalization, email marketing, customer engagement and customer retention.
“Facebook today has a greater hoard of information about its citizens than any nation has ever had,” he said. “They know everything about their users – much more than we will ever need to convert them. The greatest dilemma as a CEO is: do we invest more time into new applications or do we get into bed with Facebook? They have all this data, all this information, why not share it?
“People will say, Facebook will never sell you that data. But there are two reasons why Facebook will have to sell data to us retailers: 5 and 0. That $50 billion evaluation they just got..it’s going to have to be justified.”
While his point is somewhat scary, it’s a good one.
Roy’s session concluded with him saying that the future of how we will compete against ourselves as retailers is two-pronged: 1) How to apply personalized data, and 2) Offering uniqueness. The three things we should remember as we approach an ecommerce strategy that aims to target customers in a personalized, strategic way are:
1. Identify your 3 critical personalization data sets
2. Integrate means to collect the data
3. Consider your relationship with Facebook
In the end, whether it’s email marketing, SEO, SEM or any other distribution channel, personalization will play a key role in getting customers engaged, thereby getting them to buy. And what, just to confirm, is personalization? As defined by Roy, it is the creation of a personal and personable atmosphere that encourages businesses to share their true identities and help retailers convert them – the fusion of social media with online retail. And pretty soon, the e-commerce/Facebook relationship will be even more closely related to everything we do as internet retailers.
source -------------------------> http://www.eyebuydirect.com/theetail...omer-a-71.html
So my original question was about
There's numerous companies out there that will truly support the independent ECP's with better products, better coatings, better service, and better pricing - and they won't compete against you.
What does Luzerne do that is better?
BTW I am not fighting, I really want to know.....
Something tells me that, if the "online question" ever makes it to open court, we won't like the results.
Lenny, I could go on and on about the quality and consistency of our products and our work, but the real difference is in our independence. We are and will remain family-owned and independent. We offer you choices that a manufacturer owned lab may not be able to. You pick the lenses you need for your patient's needs, not us. When you call for information on lens selections, you get all the choices, not just one or two vendors. If independence is important to you, then it should also follow that independence through the entire supply-chain should be important as well. Your choice. We provide the products that our accounts want, be it Essilor or Seiko, Zeiss or Hoya, and everything in-between. We price competitively and are proud of our work.
I understand that Luzerne is a great family owned independent lab.
My original question was/is what this independent lab can better support the independent ECP's with better products, better coatings, better service, and better pricing, as stated before....
I understand one stop shop, but dont want to overpay for the product just because of that.
I currently use 3-4 labs and have no problem.
Luzerne is a very good quality lab, but I doubt it can or want to compete with lets Say FEA or Essilor owned labs. Especially on the larger accounts.
I understand you want to promote your lab, but....
Lenny, have you ever met with a Luzerne rep? We have one in NYC. I'm wondering why you would assume that you would over-pay because we're an independent? Isn't FEA an independent?
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