Coastal Entry Level Price Increase Up 56%

[Chris Ryser]

..................... how could anyone expect to stop its further advancement ............................

1) By changing your business model to sell at cost.

2) Charge service fees for time used working for the consumer, similar to lawyers, accountants, elctricians, plumbers and more.

3) Buy your sample frames outright at your own risk at best prices and cover only factory warranty against manufacturing defaults.

4) As sales reps to see discontinued frame at rock bottom prices and keep a selection of those as samples

5) Apply the same for lenses, no free exchange if consumer does not like what he chooses.

6) Do as much of the finishing work in house you can in house instaed of farming out to a lab.

7) Charge for all and any repairs done for consumers

8) Accept and promote and encourage your services, on purchases made from from or by any other competitor for a fee.

9) Do not include any service after sale, in your selling price. Only correct your mistakes or errors as warranty.

By following above principle you will be able to purchase your goods at much better prices sell them at lower and competitive
prices and make your profit not by the product you are selling but by the quality service you are offering and will be a winner
over the ones that can not, or will not provide it.

You have to shed the image that you a selling a medical product when others advertise it, by hammering on prices and get away
by regulators that are totally powerless in will, nor action. This has become a power struggle of pricing, not professionalismus.
Use your professional know how as a base for your income and not the product you are selling.

[idispense]

Although good points by Chris, the fallacy of it is that the suppliers will raise their prices at will to you. You will lower your prices to compete against your own suppliers who will raise their prices at will to you after you have been pared down to the basics of nothing.

Ask your "powers that be" to explain to you who owns each of the on liners. Ask at your next meetings to see the research that should list the name of each onliner and show you the ownership of each onliner.

Then ask "your powers that be" if it is legal for search engines to enable your local applicable laws to be violated. Then ask them why some search engines were successfully fined 500 million dollars , then insist they produce the paperwork to prove they are actively pursuing the same path.

Ask your "powers that be" if any entity in the entire world has the legal right to break your local applicable laws and profit from doing so ? Ask why any search engine should be allowed to do so ?

Are you self governing or not , which is it ?

If you are self governing then you have a duty to know these answers and expect that the people you voted in and hired will know these basic answers and already have these answers at their finger tips, otherwise how could they realistically do the job? Ask to see their research on this matter and the answers. Ask to see the list, and all paperwork.

[Chris Ryser]

[QUOTE=idispense;457793]

Although good points by Chris, the fallacy of it is that the suppliers will raise their prices at will to you. You will lower your prices to compete against your own suppliers who will raise their prices at will to you after you have been pared down to the basics of nothing.

[/QUOTE]


Actually if you follow my above points the supplier will lower the prices, which for the last 20 years have been heavily inflated because of the consignment scene and all the warranties requested by the optical retail trade.

[edKENdance]

looks like the stock is gonna drop below 6 bucks tomorrow.

[Chris Ryser]

Last C$5.92 CAD
Change Today -0.15 / -2.47%
Volume 3.4K

[edKENdance]

The stock is still dropping even though this http://www.stockhouse.com/news/canad...aspx?n=8826648 as well as opening facilities in Washington as well as apparently setting up a huge deal with 3 insurance companies.

[HindSight2020]

Although good points by Chris, the fallacy of it is that the suppliers will raise their prices at will to you. You will lower your prices to compete against your own suppliers who will raise their prices at will to you after you have been pared down to the basics of nothing.

Ask your "powers that be" to explain to you who owns each of the on liners. Ask at your next meetings to see the research that should list the name of each onliner and show you the ownership of each onliner.

Then ask "your powers that be" if it is legal for search engines to enable your local applicable laws to be violated. Then ask them why some search engines were successfully fined 500 million dollars , then insist they produce the paperwork to prove they are actively pursuing the same path.

Ask your "powers that be" if any entity in the entire world has the legal right to break your local applicable laws and profit from doing so ? Ask why any search engine should be allowed to do so ?

Are you self governing or not , which is it ?

If you are self governing then you have a duty to know these answers and expect that the people you voted in and hired will know these basic answers and already have these answers at their finger tips, otherwise how could they realistically do the job? Ask to see their research on this matter and the answers. Ask to see the list, and all paperwork.

This b-b-b-b-b-broken record has been spun more times than my lazy Susan.

[HindSight2020]

The stock is still dropping even though this http://www.stockhouse.com/news/canad...aspx?n=8826648 as well as opening facilities in Washington as well as apparently setting up a huge deal with 3 insurance companies.

It will eventually be a dead stock - it's almost there now.

[idispense]

It will eventually be a dead stock - it's almost there now.

Ah, so that is why they are expanding because their stock is dead :

http://www.4-traders.com/COASTAL-CON...lity-16797482/


I imagine you will be table top dancing on your lazy Susan with golf north shortly. How long do you think it will be before the celebration ?

[HindSight2020]

Ah, so that is why they are expanding because their stock is dead :

http://www.4-traders.com/COASTAL-CON...lity-16797482/


I imagine you will be table top dancing on your lazy Susan with golf north shortly. How long do you think it will be before the celebration ?

Their stock keeps falling despite their efforts and expansion. In most cases, these types of occurances in business usually create confidence in it's shareholders and causes the stock to increase in value and demand - but clearly is not happening here.


As for your other comments, we shall leave those for grade school, where they are best suited.

[idispense]

Their stock keeps falling despite their efforts and expansion. In most cases, these types of occurances in business usually create confidence in it's shareholders and causes the stock to increase in value and demand - but clearly is not happening here.


As for your other comments, we shall leave those for grade school, where they are best suited.

Stock price is not a good indicator of when or if a company will ever go out of business. Ford was at 16.00 in 2003 and below 2.00 in 2009 but they are very much still in business today. As is GM and Chrysler. Blackberry or RIM as it used to be called, was trading over 150.00 a few years ago then dipped to under 2.00 but has now rebounded to 16.00.

Stock prices are like your lazy susan, they go round and round. Some even go up and down as they go around.

There are better indicators than stock price.

[HindSight2020]

Stock price is not a good indicator of when or if a company will ever go out of business. Ford was at 16.00 in 2003 and below 2.00 in 2009 but they are very much still in business today. As is GM and Chrysler. Blackberry or RIM as it used to be called, was trading over 150.00 a few years ago then dipped to under 2.00 but has now rebounded to 16.00.

Stock prices are like your lazy susan, they go round and round. Some even go up and down as they go around.

There are better indicators than stock price.

Still in business yes, but the stock is still worth nothing. Deflating to the point just above zero for any stock is an absolute joke. These companies will never achieve the levels again they were once proudly bragging of. It is rather humbling for them I'm sure.

Hope your next career isn't giving advice as a stockbroker.

[idispense]

[QUOTE=HindSight2020;458943]Still in business yes, but the stock is still worth nothing. Deflating to the point just above zero for any stock is an absolute joke. These companies will never achieve the levels again they were once proudly bragging of. It is rather humbling for them I'm sure.

Hope your next career isn't giving advice as a stockbroker.[/

Nice grade school dig !

A company raises capital when it sells securities in the primary market. Subsequent trading occurs in the secondary marketplace and determines what the price of the stock is and who owns the stock. The stock may become worthless in the new owners hands but it does not mean the company will go out of business.

Some people thought it was finished when it lost that court case , but instead it rewrote opticians legislation to favor it's own business model ... SURPRISE !! It also over ruled the provincial judges ... SURPRISE !!!

[HindSight2020]

[QUOTE=idispense;458944]

Still in business yes, but the stock is still worth nothing. Deflating to the point just above zero for any stock is an absolute joke. These companies will never achieve the levels again they were once proudly bragging of. It is rather humbling for them I'm sure.

Hope your next career isn't giving advice as a stockbroker.[/

Nice grade school dig !

A company raises capital when it sells securities in the primary market. Subsequent trading occurs in the secondary marketplace and determines what the price of the stock is and who owns the stock. The stock may become worthless in the new owners hands but it does not mean the company will go out of business.

Some people thought it was finished when it lost that court case , but instead it rewrote opticians legislation to favor it's own business model ... SURPRISE !! It also over ruled the provincial judges ... SURPRISE !!!

Gary, stick to what you know...which isn't selling stocks or optical stores.

[Chris Ryser]

While you are arguing over stock values......................they are and have been selling glasses in the millions, and those are all glasses that you have not sold.

Obviously the professional regulations are not working anymore, and politicians do not care about the optical retail market. So it has become a wide open playing field.

Frame and lens manufacturers are not loosing any sales and don't care who sells their products as long as it sells, so you have no support from that side. Actually some of them are well integrated into on-line opticals on a world wide basis.

[optimensch]

I agree Chris - suppliers are playing all sides, they sell to whoever has $, they couldn't care about independents one iota. That's true across the board from Vistakon to Essilor to Lux. Why should they? they respond to stockholders and no one else.
We are pretty busy and have introduced new offers and marketing strategies which are making a difference. Using the webstores (CC, WP), costco and the big chains own marketing strategies against them, and it seems to be paying off. Let them spend $$ and we piggy back. It isn't complicated really.

[Joe Zewe]

While you are arguing over stock values......................they are and have been selling glasses in the millions, and those are all glasses that you have not sold.

Obviously the professional regulations are not working anymore, and politicians do not care about the optical retail market. So it has become a wide open playing field.

Frame and lens manufacturers are not loosing any sales and don't care who sells their products as long as it sells, so you have no support from that side. Actually some of them are well integrated into on-line opticals on a world wide basis.

Chris is right on. Regarding the future collapse of Coastal, they did an offering about a month ago and raised $20 million which included the exercise of the shoe (over allotment). This tells me there are people who invest for a living that believe in the viability of their business.

[drk]

Mensch, how are you doing it, specifically, please?