It's an illusion - they're not viable. Continuing to lose millions per year even while your sales are growing is not viable; they're quietly hurting.Originally Posted by edKENdance
It's an illusion - they're not viable. Continuing to lose millions per year even while your sales are growing is not viable; they're quietly hurting.
Different model completely. Is someone all out of happy pills? Surely, somebody is giving some away.
The answer given, was neither sarcastic or rude.
........ And quietly growing, and growing .......
Last edited by idispense; 03-13-2013 at 07:59 AM.
Question is how long can un-profitable growth last! If it can last 2-3 more years then there must be a contraction in the number of B&M opticals and suppliers. Because CC and other onliners' growth comes at the expense of B&M's.
Eg I'm not buying form the regular frame reps any longer as I can find good product by going straight to the source (China). That means less sales for reps and frame co's. So a contracting industry needs less frame distribution co's.....and many other carry on effects.
Hang on ...
and as they quietly grow and grow and grow and more and more enter the online unregulated game ...how much longer can regulatory bodies survive ? Will their memberships try to sue them ?
Association and college dues are an unnecessary financial burden for opticians these days. Unfortunately this means the demise of organized opticians. As less join their prof. organizations and reg. bodies--less lobbying on behalf of the profession--->negative assessment of the profession will be related to students----> less students will enroll in opticians programs. Less new blood looking to buy older opticians' businesses--->mergers or store closures--->contraction in the optical biz! The consumer will be left with less knowledgeable people in the B&M world to help when there is a problem----->higher prices for service!
As for us OD's we have the ability to generate the script but we're not safe by a long shot. There's an oversupply of us, so incomes will be heading down not just from sales lost to the net. Because of our pursuit of medical eyecare we have neglected refraction and binocular vision. Once health care is privatized we will be fighting(cutting fees) to get on insurance panels to get access to patients/customers.
It would be a better to keep regulation,but fix the leadership and membership problems with it.
Is it an illusion that the stock price is rising ?
Not viable ?.. They have single handedly removed legislative regulation in BC and they have the other provinces immobilized.
I'd say the only thing not viable here is all the present provincial regulators with the possible exception of Quebec.
It would arguably be cheaper to continue to pay the present regulators, but request they stay at home. Would the net result be any different ?
lets keep the party going. The store on Robson has been open for a few weeks. Can't find a single review. They only committed to a 6 month lease but I find it odd that a company that's relatively ok with playing the Internet game hasn't been seeding the googles with glowing store reviews. Warby did it.
If the 6 month lease is true, it proves they have no long term plan and are sinking!!!
Give them $ 10,000.00 and they will rewrite an entire provinces legislation to suit themselves and accomplish it in 90 days !
Opticians give Ontario Colleges 2 million per year for the last ten years which adds up to $ 20,000,000.00 and all they can accomplish is to continue to run secret incamera meetings and sue themselves! For $ 20,000,000.00 over ten years
we have seen every excuse in the book and then some more as to why nothing can be done.
The only place there is no long term plan is with opticians and ECPs . Its time Opticians learned what the term 'change management" should mean.
If opticians were smart they would also have a six month lease, but the six month lease would be on their own Colleges . If their management could not perform in that 6 months then they would flush them down the drain and start over with a new plan, until they find a model that does work!
If as one suggests, there is only a 6 month lease, it shows forethought and a contingency plan, not a lack of a plan .
Silly Opticians tie themselves into a long term lease in downtown Toronto's hoighty toity ivory tower district with no parking and spend hundreds of thousand to renovate it so that it can't hold visiting opticians and opticians can't see the councilors except for their backs and visitors can't see them selves from one side of the room to the other . Now thats a lease that should have been short term ... that lease should have been shorter than the short sightedness that blew money on it.
WE dont' have a plan ! Our $ 20,000,000.00 is not equal to their $ 10,000.00
We have an excusemobile to feed , they have an actionmobile, which one is more effective and gets things done ?
The self governing opticians model costs/loses opticians $ 2,000,000.00 per year and generates 0 ZERO revenue , anyone know the losses for the optometry model and its revenue ?
Would anyone care to add up the entire Canada wide cost/losses for all Optician/ECP Colleges into one lump sum and compare that to the onliners losses ?? Would anyone care to add into that the associated costs? I'll bet it exceeds the sinking ship numbers you are talking about with one onliner.
Can anyone tell us on a nationwide basis, tell us what collective action all the Colleges could accomplish for 10,000.00 ... I'll bet collectively they couldn't hold one town meeting in Toronto for ten thousand never mind rewrite an entire provinces legislation ( or even a small village's ) .
I suggest self governing opticians and optometrsists go public on the same exchanges as the onliners and we let the public and private investors decide which shares they'd buy into.
That will show you a sinking boat with no plan.
Last edited by idispense; 04-12-2013 at 07:04 AM.
Congratulations!
You win the Optiboard Broken Record Award for saying the same thing over and over again ad naseum without any thought as to if your post has anything to do with the actual thread that you're posting on.
Sounds like they are just trying this model.......throwing it against the wall to see if it will stick.
That sounds desparate to me.
Regards,
Golfnorth
Poop sticks!
Wish I could negotiate a 6 month lease!
They could have just broken the yearly lease.
My post has everything to to with this thread Golfnorth, it's yours that contribute nothing. Name one thing the College has accomplished in ten years with the 20,000,000.00 we gave them ? Now name the major accomplishments of the onliner In the last ten years with one one hundredth of the money ? Try that Golf.
A superb post idispense........................................
You have the guts and the stamina to hammer the subject you believe in, to the ones that do and will not respond. However the ones that do respond, as well as yourself are under an anonymous cover. This puts all of you into the same box that protects you from any direct hits by the ones you accuse, for any reasons.
In the meantime Coastal is a company that does have an action plan and has dispensed hundreds of thousand of pairs of glasses which you have not made and sold. If they show no profit is un-important as it may well be part of the planning. They are steam rolling their concept
through English Canada (I have not found any advertising of theirs in the French media in Quebec).
You should not rely on help by regulators which obviously seem to be a lost cause, but find solutions of your own. OptiBoard does help as it has many more viewers than posters who are picking up good ideas that come across here.
Getting a six month lease is not difficult, open your mouth and form the words to ask for one. That's all it takes.
Last edited by idispense; 04-14-2013 at 10:35 AM.
Why break a yearly lease when you could just negotiate a six month one and not waste funds breaking a longer lease? Where is the sense in that ? Would it buy more respect from you if there was a longer term lease ? Why ?
Last edited by idispense; 04-14-2013 at 11:05 AM.
The best advertising man of our time was David Oglivy, I suggest you read his books. This web site lists this as a quote from David Oglivy
http://www.evancarmichael.com/Famous...vy-Quotes.html
"The most important word in the vocabulary of advertising is TEST. Test your promise. Test your media. Test your headlines and your illustrations. Test the size of your advertisements. Test your frequency. Test your level of expenditure. Test your commercials. Never stop testing, and your advertising will never stop improving.
If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
That is exactly what this onliner is doing , testing their offer in the marketplace and refining it prior to committing to a long term lease, that is just plain good business sense, hardly a desperate action!
They don't suffer from collegeitis!
If self governing opticians practised the same rules they'd test their administrative hires the same way first before committing to long term contracts; they'd examine the wisdom of paying for ivory towers with no parking versus owning their own building for less money in a more accessible area and building equity rather than blowing their money against a wall of exorbitant rent: they would have sat in a playing field and taped out on grass their meeting room and table layouts and known in advance how bad and silly their renovations were.
Pretesting makes sense, it's practical, it's reasonable, it's logical !
Last edited by idispense; 04-14-2013 at 10:58 AM.
[QUOTE=Golfnorth;457454]Sounds like they are just trying this model.......throwing it against the wall to see if it will stick.
That sounds desparate to me.
Regards,
Golfnorth[/
"Desperate" occurs when ECPs seek funding and donations from the on liners.
There is no use to argue on small things ...........................
There is no use to argue on small things while the consumers flock to on-liners to purchase less expensive. Use positive thinking to find a way to get the consumers back and not have any more flocking to the on line businesses in the future before it is too late.
This is not their first effort into retail, they are experimenting in other countries as well. This article is clear about their efforts to test the marketing plans:
http://strategyonline.ca/2013/02/14/...-mortar-store/
“There is a bleed over as online [retailers] go offline and [vice versa],” says Magness. “Whether you call it a showroom or a store, what we’re really trying to do is find the needs of our customers. We’re taking this as an opportunity to get to know our customers, and provide another outlet to engage customers while enhancing the online shopping experience.”
Read more: http://strategyonline.ca/2013/02/14/...#ixzz2QX733y5l
ECPs are already partnering with on liners, how could anyone expect to stop its further advancement or enforce existing regulations ?
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