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Thread: Name Change???

  1. #1
    Master OptiBoarder tx11's Avatar
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    Name Change???

    Why is Eyemasters NOW VisionWorks? Are they the same company? What is different. Any employees out here?

  2. #2
    Master OptiBoarder OptiBoard Silver Supporter SharonB's Avatar
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    All of the opticals owned by the Highmark Group are transferring to the Vision Works name, including Empire Optical, Eyemasters, ECA, etc.
    Lost and confused in an optical wonderland!

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    Master OptiBoarder optical24/7's Avatar
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    They finally realized that *Eye Masters* was an oxymoron.

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    We have one that just opened near me. I'll go ask and report back!

  5. #5
    Master OptiBoarder tx11's Avatar
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    Quote Originally Posted by Fezz View Post
    We have one that just opened near me. I'll go ask and report back!
    Stay thirsty my friend!

  6. #6
    Master OptiBoarder OptiBoard Silver Supporter Java99's Avatar
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    Sharon is right. There's one across the highway from me, and its just a name change, and they've lowered the price of 2/99 to 2/89.

  7. #7
    Master OptiBoarder AngeHamm's Avatar
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    My first ever optical job was in a VisionWorks lab. They taught me more about optics in the first three months I worked there than I have learned in the 20 years since. I'll always have a soft spot in my heart for that chain.

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    Quote Originally Posted by tx11 View Post
    Why is Eyemasters NOW VisionWorks? Are they the same company? What is different. Any employees out here?
    They probably just realized they are master of nothing

  9. #9
    Master OptiBoarder OptiBoard Silver Supporter rdcoach5's Avatar
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    Quote Originally Posted by Fezz View Post
    We have one that just opened near me. I'll go ask and report back!
    Well, they couldn't have chosen "America's Worst ". That's already universally acknowleged to be another chain.

  10. #10
    OptiGeek Wes's Avatar
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    Similar to how most government programs tend to do the opposite of their stated name/intent?

  11. #11
    Master OptiBoarder OptiBoard Silver Supporter SharonB's Avatar
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    It looks like Highmark wants to re-brand all the chains they own "up" to the best of the bunch. ECA, Davis, Empire Vision, et. al. all have brand image issues. Putting them all under the same name umbrella is a smart move on their part, but the reality is, nothing will really change IMHO.
    Lost and confused in an optical wonderland!

  12. #12
    Master OptiBoarder OptiBoard Silver Supporter Java99's Avatar
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    What they ought to be doing is focusing on their staff. I had a customer come in yesterday and tell me all about the rude girl there who thought he drove up in a junky car parked directly in front of the store. She only tried to sell him the cheapest stuff and said he needed a new car before he needed glasses.

    He was actually a local business owner who drove up in a Cadillac. We have a very nice pair on order for him and his business provides a service we were looking for, so he made a customer too!

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