Hey all
Whats the significance of Clearly CL's announcing they were to offer a whack of new shares to raise 40mil. Then they announced the plan has been shelved.
I have no $, so investing is the last of my concerns but I assume flooding the market with new shares would drive down the price for existing shareholders. So far their financials say no profits and dividends for the last 3yrs+. Perhaps the broker/bank managing the share offering advised against it? But just a sign that times are tough for all of us including online retail.
For the consumer, the beauty of online glasses is you can always find it for cheaper someplace else! But that puts tons of pressure on lower and lower margins for all those online sellers, as there are so many of them. The optical pie has been carved up so much there is very little left for that many players ( independent B&M+Chains B&M+Chains online+independent online+frame manufacturers online.....). This imbalance is going to be relieved in the form of less choice for consumers as some of us B&M's will close. Hope it's not me but cant be too sure
I've noted lately the CC banner ads have not been on every webpage. Plus there may be a CC ad at the top then a Zenni add on the side. Glasses for as low and $38..no wait you're overpaying...Glasses for as low as $6.95...no wait we'll pay you to wear 'em....BTW banner ads for Zenni are a new thing!
Also of note CC is making you type in the freeship code to get free shipping on your order over $99. Previously at checkout the shipping charge was automatically dropped once the total was over 99...hmmmm Looks like you cant give away product for too long. What other consumer commodity has had this type of marketing strategy? The prices of shoes at Zappos are not that much less than in a B&M store???
G'nite
Gibster
This an interesting move
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