PRODUCT MARKETING MANAGER

LOCATION:
Lewisville, Texas
COMPANY: HOYA Vision Care-North America (Corporate Headquarters)

Position Objective:
Directs the development of a comprehensive product marketing process from the point of establishing product requirements through launch and ultimately to discontinuation.

Essential Duties and Responsibilities:
  • Defines the company product strategy in order to meet market share, sales and profitability objectives.
  • Primary liaison with upstream product development teams in order to represent the interests of the North American market.
  • Owns and manages new product introduction process:
    • Establishes new product sales forecast
    • Establishes pricing and channel strategies
    • Develops new product positioning and messaging strategy
    • Manages cross-functional launch team
    • Coordinates the development of sales collateral in conjunction with tactical marketing team
    • Educates sales team on new product performance and messaging

  • Identification of new market opportunities and potential
  • Develops market requirements for current and future products by conducting market research through traditional methods as well as by conducting customer visits.
  • Maintains regular communication with other Hoya markets (Europe, Asia, etc.) in order to capitalize on applicable best practices and learnings.
  • Coordinates product introduction and market exploitation with tactical marketing team and sales organizations to ensure maximum penetration of market segment.
  • Provides continuing product surveillance and management of established product to obtain financial objectives.


EXPERIENCE AND SKILLS REQUIRED:

  • Preferred minimum 5 years of experience in Product Management
  • Experience managing multi-level projects
  • Excellent written, communication and oral presentation skills
  • Proven ability to manage multiple projects
  • Willing to travel up to 25% of the time
  • Advance PC skills including Excel, Word, PowerPoint and Outlook
  • Database management
  • Acceptable driving record


REQUIRED EDUCATION:
Bachelors Degree with major in Marketing

HOW TO APPLY:
Send cover letter, resume and salary history to careers@hoyavision.com or fax to (972) 219-2767.

EOE