PRODUCT MARKETING MANAGER
LOCATION: Lewisville, Texas
COMPANY: HOYA Vision Care-North America (Corporate Headquarters)
Position Objective:
Directs the development of a comprehensive product marketing process from the point of establishing product requirements through launch and ultimately to discontinuation.
Essential Duties and Responsibilities:
- Defines the company product strategy in order to meet market share, sales and profitability objectives.
- Primary liaison with upstream product development teams in order to represent the interests of the North American market.
- Owns and manages new product introduction process:
- Establishes new product sales forecast
- Establishes pricing and channel strategies
- Develops new product positioning and messaging strategy
- Manages cross-functional launch team
- Coordinates the development of sales collateral in conjunction with tactical marketing team
- Educates sales team on new product performance and messaging
- Identification of new market opportunities and potential
- Develops market requirements for current and future products by conducting market research through traditional methods as well as by conducting customer visits.
- Maintains regular communication with other Hoya markets (Europe, Asia, etc.) in order to capitalize on applicable best practices and learnings.
- Coordinates product introduction and market exploitation with tactical marketing team and sales organizations to ensure maximum penetration of market segment.
- Provides continuing product surveillance and management of established product to obtain financial objectives.
EXPERIENCE AND SKILLS REQUIRED:
- Preferred minimum 5 years of experience in Product Management
- Experience managing multi-level projects
- Excellent written, communication and oral presentation skills
- Proven ability to manage multiple projects
- Willing to travel up to 25% of the time
- Advance PC skills including Excel, Word, PowerPoint and Outlook
- Database management
- Acceptable driving record
REQUIRED EDUCATION:
Bachelors Degree with major in Marketing
HOW TO APPLY:
Send cover letter, resume and salary history to careers@hoyavision.com or fax to (972) 219-2767.
EOE
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