There are millions and millions of people in Canada, but there are only a handful of serious internet online vendors so why in the world would you take aim at the millions and millions of people to try to stop illegal on line vendors dispensing into regulated provinces? It does not make sense. Why would you not just uphold the laws of Canada and the applicable laws of the individual provinces?
Now personally I believe in branding and I believe internet vending can be stopped but is this really the way to stop internet vendors?
Can anyone shed light on which malls will be used and where in those malls the Performance Installation Advertisements might be found? Can anyone shed light on how effective it could possibly be to only reach the advertised 700 people per city? How much is it costing to drive these 700 people per city into an optical store?
When on line vendors target market using ad word technologies they are reaching millions of people not 700. Where is the cost effective rational to attack online vendors from behind the barn door and outside of the advertising medium that on line vendors tend to use?
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