LIVE EYES™ BREAKS THE MOLD IN FITS-OVER SUNGLASS STYLING


San Luis Obispo, CA (March 2002) - Live Eyewear announces the release of Live Eyes™ at International Vision Expo in New York City. The collection initially introduces two patented designs that in the opinion of the company will revolutionize the fits-over sunglass product category. Ron Underwood, Live Eyewear Vice President of Engineering says “From a design viewpoint, Live Eyes™ function equally well as a fits-over or as a regular sunglass, but throughout the creative process a continual emphasis was placed on delivering a sunglass that captured a definitive retro style.”

David Dean, Live Eyewear’s Marketing Manager adds “We are very excited about releasing Eyes™. Never before has a fits-over sunglass offered so much style and attitude without sacrificing performance. Many people do not believe that it is actually a fits-over sunglass, but we encourage them to try it on. The response has been phenomenal.”

Live Eyes™ are available in four colors, Ebony (pictured), Taupe, Tortoiseshell and Olive. The distinctive styles do not incorporate any side shields, normally found on fits-over sunglasses, but deliver 40% more protection than the typical fashion sunglass genre. Live Eyes are priced to dispensers at $44.95, fitted with polarized polycarbonate lenses.

For more information, contact Live Eyewear (800) 834-2563.