San Luis Obispo CA (June 2002) – Live Eyewear announces three new additions to its operations based in the USA.

Jim Beckman has joined the Live Eyewear customer service department. Mr. Beckman was previously employed by Fitovers Eyewear. “Jim’s experience with the fit over product category will benefit our customers tremendously. He is eager to assist our retailers maximize their share of the fastest growing sunglass niche in the world”, says Karen Zappia, Live Eyewear National Sales Manager.

Carol Rich is the newest member to Live Eyewear’s inside sales force. Mrs. Rich, previously a member of the Fitovers Eyewear sales department comes to Live Eyewear with extensive experience in marketing fit over products. “Carol brings a lot of energy and an understanding of our product category. We are very happy that she has chosen to join us here at Live.” added Zappia. Rich will focus on specialized marketing opportunities and coordinate the company’s inside sales department.

Elizabeth Yost, formerly of Bolle Eyewear, has been appointed to the position of Accounting Manager for Live Eyewear. Mrs. Yost comes to Live Eyewear with 15 years experience in the optical frame and accessories industry.

Live Eyewear General Manager Kieran Hardy says, “We are experiencing phenomenal growth. It is important to Live Eyewear that we continue to set the standard not only with our products, but our service and support. Our team is dedicated to providing unsurpassed service to our retailers.”

Live Eyewear manufacture a range of patented collections of sunglasses, engineered using OveRx Technology, to be worn over prescription eyewear. The company’s innovative collections include Cocoons, Live Eyes and Live Xtreme (slated for mid summer 2002 release). Live Eyewear also offers the Frameback sales program, which entitles retailers to receive 20% of their purchases back at the end of every quarter in the form of complimentary inventory. Live Eyewear can be reached toll free (800) 834-2563.