LIVE EYEWEAR INTRODUCES OVERX TECHNOLOGY™


San Luis Obispo, CA (June 2002) - Following the introduction of the Cocoons, Live Eyes and Live Xtreme fit over sunglasses, Live Eyewear has revealed the engineering concept behind the collections. “Many people have asked what makes a pair of Cocoons work so well, yet look surprisingly contemporary. OveRx Technology is the driving force behind any Live Eyewear sunglass that is engineered to be worn over prescription eyewear”, says Vice President of Engineering, Ron Underwood. There are many elements involved in engineering a quality fits over sunglass; the weight of the finished product, the feel, the fit and of course the function. If any of these design elements are not considered or are neglected, the product will not meet today’s market demands. The OveRx “stamp of approval” insures purchasers that the Live collections not only fit over their prescription eyewear safely, without any risk of scratching or damaging their ophthalmic lenses, but performs this function better than any other product on the market. Live Eyewear products guarantee crystal clear visual acuity with 360° of Advanced UV Protection™.

OveRx Technology has powered radical improvements in fit over sunglass styling since the introduction of Cocoons Sunwear in March of 2002. Live Eyewear Marketing Manager David Dean says, “Traditionally, if a consumer wanted a sunglass to wear over their prescription eyewear, they would be wearing a large, aviator based shape. With the advances in technology, improved designs, and by offering a wider selection of options, they are no longer limited in their choices. Live Eyewear offers consumers a unique style and a higher quality product.”

The application of OveRx design concepts to Cocoons have led to the introduction of Polar TX lenses; scratch resistant polarized lenses with optical quality clarity, and ComfortFlex temples; a patented feature which allow the wearer to manually adjust the frame to their own comfort and fitting requirements. These advances have enabled Live Eyewear to raise the standard in fit over sunglasses….but not the price! Optical professionals now have the option to offer their customers the product and quality they demand.

More information on OveRx Technology can be found in the Live Eyewear Handbook, a compendium of information about fits over sunglasses, the market potential, customer demographics, and currently available products. A free copy of the Live Eyewear Handbook can be obtained directly from the company at (800) 834-2563.