LIVE XTREME™ - HIGH PERFORMANCE OPTICAL HARDWEAR™


San Luis Obispo, CA (July 2002) – Live Eyewear is proud to announce the release of Live Xtreme, the worlds first high performance fits over sunglasses designed for use in “adverse conditions”. David Dean, Live Eyewear Marketing Manager says “We have been telling customers to be prepared for a surprise with Xtreme, so we are excited to now be able offer the first in our line of High Performance Optical HardWear™ to eyecare professionals.”

Live Xtreme incorporate elements never before seen in a fits-over sunglass. The aerodynamically styled frames feature AirPads™; air filled rubber pads on the nose and brow. The patented SportsFrame™ comfortably isolates the eyes from the elements allowing the wearers’ eyes to remain relaxed and focused on the task at hand. “The SportsFrame design is a key aspect to Xtreme”, adds Dean. The eyes are not only protected by the lenses, but are enclosed within the body of the frame. We expect this and future SportsFrame models to be very popular in challenging athletic environments. Kayaking, rock climbing, high velocity activities will benefit from a sunglass that completely eliminates extraneous effects on the eyes.”

The injected polarized polycarbonate scratch resistant lenses are optically correct and meet the ANSI Z87.1 safety standard. “High Performance Optical HardWear™ is just that…” says Live Eyewear General Manager, Kieran Hardy. “We designed a sunglass that incorporates everything that is beneficial in traditional fits-over sunglass styles, but is for use in unusually hostile conditions. SportsFrame™ engineering also allows Xtreme™ to be worn equally as comfortably without prescription eyewear underneath.”

Live Xtreme is supplied directly from Live Eyewear to authorized retailers only. A micro-fiber pouch and alloy case is included with each pair. The range is available in six colors with gray lenses or gray lenses with a black flash finish. Colors include graphite, eggshell, aluminum and silver. The suggested retail price is $140.00.