LIVE EYEWEAR™ LAUNCH 2002


San Luis Obispo, CA (January 2002) - In direct response to both consumer and industry demand, Live Eyewear officially debuts its premium sunwear product line in New York at Vision Expo in March 2002. The company will introduce a range of polarized sunglasses, designed exclusively for the optical industry, to be worn over prescription eyewear. Models range in retail price points from $40 to $130 and are available to the public through optical retailers only.

Three unique product lines have been scheduled for release in 2002. Cocoons™ offer customers premium visual acuity, UV 400 protection, and Comfort flex™ temples, making them the best value for money in today’s market. Live Eyes™ are the world’s first fits-over sunglass available without side shields, and are offered in a range of attractive fashion colors. Live Xtreme™ provides a cutting edge, high performance option for those consumers that demand a bold attitude from their sunwear. The three lines will provide retailers with a variety of options, and the ability to address a wide range of consumers.

The company plans a five year advertising campaign that will promote the Live Eyewear brand and the fits-over concept to consumers nationwide.

Live Eyewear can be reached toll free at (800) 834-2563 or visit the website at www.liveeyewear.com.