OPTIBOARD ANNOUNCES "SUNWEAR SELLING SOLUTIONS", SPONSORED BY LIVE EYEWEAR


Phoenix, Arizona (February 2002) - Optiboard, the industries leading public forum for optical professionals to share their thoughts, questions and experiences has announced the addition of a new forum, "Sunwear Selling Solutions", sponsored by Live Eyewear.

Established in 1995 as an online message board for optical professionals, Optiboard has grown into one of the most popular internet sites for eyecare professionals worldwide. The service contains a wealth of information on virtually every optical topic imaginable. Optiboard receives tens of thousands of unique visits a month from optical professionals including opticians, optometrists and ophthalmologists from over 48 different countries.

Steve Machol, Founder and President of Optiboard, says, "The new forum is an environment dedicated to the topic of sunwear. Members can ask technical questions about products, share thoughts and opinions, or ask our moderators for their expert opinions on how best to approach sunwear sales. The Sunwear Selling Solutions forum enhances the overall Optiboard experience and allows our members to improve their sunglass sales knowledge."

Kieran Hardy, Sunwear Selling Solutions Moderator and General Manager of Live Eyewear, Inc., says, “The Sunwear Selling Solutions forum creates an information resource and meeting place for optical professionals world wide to discuss the sunwear dispensing issues that matter most to them.” To launch the new Optiboard forum, Live Eyewear is currently sponsoring a “name that frame” contest. Winning entries will receive complimentary Live apparel.

The Optiboard website can be visited at www.optiboard.com. Membership to the site is free, and includes a wide range of discussion forums and other information for optical industry professionals.

Live Eyewear, Inc. offer three collections of fits-over sunglasses; Cocoons™, Live Eyes™, and debuting at Vision Expo East will be Live Xtreme™, the world’s first high performance fits-over sunglass. Touted as the highest quality fits-over sunglasses in the world, Live products feature unique design and construction elements new to the fits-over sunglass market. Live Eyewear can be reached toll free at (800) 834-2563 or visit the website at www.liveeyewear.com.