I just had a pt. bring in her sun frame from the late 80"s-early 90's. Stamped Lozza USA (I'm thinking Fratelli, but I thought that was French). Eyesize 64/15/140 B is 54 and ED is 69.
I cannot sell her a new frame because she loves them so much. They are made out of a metal that is extremely cool to the touch and she says that they never get hot in the sun...now I am trying to figure out what this frame is made from...
I am guessing........... aluminum.
Lozza, the oldest eyewear brand in Italy
In 1878 Giovanni Lozza and two partners, both street vendors of glasses, set up a factory and slowly persuaded friends and relatives to open shops and sell them in various parts of the Veneto.
On the dissolution of this company Giovanni Lozza continued alone, constructing machinery for glasses sold wholesale. In June 1912 the firm of Lozza was officially founded as a mechanical workshop.
The fame of this small craft firm spread until Lucio Lozza, one of Giovanni's two sons who had inherited the workshop, was appointed manager of the optical department of the Royal Laboratory in Rome.
Lozza launched in the early 20s the legendary cellulose sunglasses, till then there were just metal frames, the folding frame in the 30s and the mythical 'Zilo' in the 50s, a model that marked an epoch and that lived for over fourty years with an enormous success in Italy and abroad.
With Lozza De Rigo rediscovered a complex professional and moral heritage to sustain, with responsibility for the continuity and enhancement of a renowned product and a concept of quality.
The 2009 collection of sunglasses highlights Lozza’s ability to reinterpret its own traditions, taking its inspiration from the 70s – the period in which when the brand really took off.
allicblog.blogspot.com
Posted 19th April 2009 by oStelios
Labels: accessories frames
http://allicblog.blogspot.ca/2009/04...-in-italy.html
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