ESSILOR PROMOTES “PEACE, LOVE AND AR” BABY!
NEW SEMINAR SERIES EDUCATES EYE CARE PROFESSIONALS ON AR

AOA CONGRESS, NEW ORLEANS - (June 26, 2002) – Essilor of America, Inc. (EOA) announced today it is kicking off a 10-city “anti-reflective exposition.” The seminars are designed to provide eye care professionals with valuable information on the consumer need for AR, tips on using AR in their practices and the advantages of packaging and branding products. The seminars, which follow a 1960’s style format, involve professional actors, groovy giveaways, far-out free fits for all attendees and special promotional offers for eye care professionals who attend. The 1960’s theme was selected as a tribute to a new way of thinking about AR: breaking the establishment and setting new standards.

“Our ‘Peace, Love and AR’ exposition is a creative and fun way to educate eye care professionals about the most current anti-reflective solutions for their patients,” said John Carrier, senior vice president of marketing at Essilor of America. “Essilor’s partnership with eye care professionals begins with product innovations such as Crizal lenses, and it grows through our commitment to education and training that equips their practices with the tools needed to help their patients see better.”

The travelling seminar series begins next month in Dallas. The seminars are open to all eye care professionals. Those interested in attending may register at www.EssilorRSVP.com. For more details eye care professionals can contact their local Essilor brand sales representative. Location and dates are outlined below:

LOCATION DATE
Dallas/Fort Worth, TX Monday, July 29
Denver, CO Thursday, August 1
Phoenix, AZ Tuesday, August 6
Los Angeles, CA Thursday, August 8
Seattle, WA Tuesday, August 13
Minneapolis, MN Tuesday, August 20
Boston, MA Wednesday, September 18
Long Island, NY Thursday, September 19
Washington DC Tuesday, September 24
Tampa, FL Tuesday, October 1


Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Bourse (Symbol: ESI).

Essilor is the leading manufacturer of optical lenses in the United States and founding partner of VisionWeb(SM), www.visionweb.com, which is creating the world's largest eyecare network. An industry pioneer in the development and production of ophthalmic lenses, Essilor is the market leader in progressive, high-index and anti-reflective coated lenses. The company manufactures optical lenses under the Varilux®, Crizal®, Airwear® and Essilor brand names.

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Varilux®, Airwear® and Crizal® are registered trademarks of Essilor International, S.A.
VisionWeb(SM) is a service mark of VisionWeb, Inc.