San Luis Obispo, CA - Live Eyewear, the manufacturer of Cocoons, Live Eyes and Live Xtreme specialty sunglasses, launches the new Frameback rewards program for authorized Live Eyewear retailers. Frameback has been publicized by the company to be the most rewarding sales program available in the industry.

Karen Zappia, National Sales Manager, says, “The Frameback program is designed to give something extra back to our dealers. It is a simple program that automatically credits retailers with free frames every quarter. In addition to the bonus inventory, a retailers purchase price decreases as the year progresses, based on the number of frames they buy.” Frameback automatically awards a 20% inventory credit to Live retailers. Zappia adds, “Our commitment to bring an optical quality fit over sunglass to the eyecare professionals for the same price as inferior products has not wavered. Eyecare professionals have responded overwhelmingly to Cocoons and the Live range of performance fit over glasses, and Frameback is our way of saying “Thank you”.

General Manager Kieran Hardy says, “Frameback is business the way it should be. No return authorizations, no re-stocking fees, no minimum orders and a guaranteed sale. We constantly say we value our customers, but talk is cheap. Frameback reiterates our commitment. The program increases eyecare professional’s profitability at our cost, not theirs.”

The rewards program is based on each retailer’s quarterly net frame purchases. The program will offer retailers a 20% credit in the form of Live sunglasses for each invoiced dollar spent with Live Eyewear. Quarterly awards of free Live designer apparel and ever increasing discounts are also automatic.

Live Eyewear offers three collections of sunglasses engineered to be worn over prescription eyewear; Cocoons™, Live Eyes™, and debuting in July of 2002…. Live Xtreme™, the world’s first high performance fit over sunglass. Engineered using OveRx™ technology, and touted as the highest quality fit over sunglasses in the world, Live products feature patented design and construction elements new to the fit over sunglass market. Live Eyewear can be reached toll free at (800) 834-2563 or visit the website at