Some people here think the PD (a body measurement) is the thing that will stop people from purchasing glasses online.
So various schemes are thought out to keep this information from the customer... is it a health record, can we think of some legal excuse for not giving it, put a hefty price on measuring it, say something witty to thwart PD wanting people.
No one has looked deeper at why people actually want to buy online. What is it:
- Price
- Convenience
- Frame selection
- Ease of trying many models
- ...
Somebody interested in the good of the customers would look at this and say ...
Hey these online guys must have found a need that we are not satisfying... lets find out and do a better job.
Tom Harrington from the Marketplace asked:
And you know what? You are protecting your own economic interest!
The public's interest have not once been the center of the discussions about onliners here. Not one has asked how to take some good ideas from the onliners and incorporate them in our practice.
The only discussions have been how to stop people purchasing online through legal/licensing means and not giving PDs.
Hey comparable goods for half the price seems like a very good development. Ohh but i see what you mean... it would be bad for
your business.
Who cares about public interest ...
One more thing, the PD has been included in the prescriptions here since forever and all is well. And we are quite heavily regulated:
- You can't sell anything in a optical store if you have not finished the optician school and got a diploma. Not even a frame.
- Until recently there were no optometrists, only ophthalmologists were allowed to write RXs.
PS: Carry on with the scheming to not give PDs for some convoluted excuse of a reason. The more you do it the more i root for the onliners. And i am a B&M optician ... imagine how you make the public feel.
Bookmarks