Quote Originally Posted by Fezz View Post
I look at it as more like the IQ of those buying eyewear online!
HaHaHaHa, That is a really good one Fezz.
Lots of good information coming out of this post. I really appreciate Craig's views. I as well have only had about 3 people ask for their pd's, which I charge for the measurement, and ask them to return to verify measurement was produced correctly. One of these patients came back about a month after ordering online, and ordered a pair of Zeiss Individual Progressives after experiencing the Online eyewear. Think I won them back in the end with the service. My patients tend to understand what it is that they are buying and receiving, the product as well as the service.