Im not disputing this....IN an affluent area,as long as the customer likes and trusts you ,the price difference wont be a problem....IN other less affluent areas,a lot of people will walk....
I find most people are insurance driven and dont want to spend more than they absolutely have to on vision care....It's about number 129 out of 130 in terms of priorities....
I see people daily who have computer related eyestrain ,who wont get a second pair of eyeglasses for computer work.....Because it costs money......OR who wont have regular eye health assessments,even though there is a strong family history of eye disease....because it costs money...
Had one a couple days ago who said it will only be another 3 years ,of 7 hrs computer work/day ,until he retires...So ,he will manage w/o the appropriate rx....
I should have gone into the tatoo or tanning business....People have no problem paying for these priorities...
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