Optician on Line reports...........................

[Chris Ryser]

Specsavers told not to repeat advert


Specsavers has been told by the Advertising Standards Authority not to repeat an advertisement headlined 'Some opticians charge extra for digital retinal photography. At Specsavers, we don't'.

The advertisement went on to say 'Many opticians charge for using the latest optical technology We also believe that as many people as possible should have access to this new technology, so digital retinal photography is now available in 590 of our stores.'
A dispensing optician challenged whether the advert misleadingly implied that digital retinal photography (DRP) was the latest technology, because he understood that it had been superseded by Spectral Domain Optical Coherence Tomography (SDOCT).

continue: http://www.opticianonline.net/Articl...at+advert.html

[John@OWDC]

Even if it had not been superseded by SDOCT calling something that has been around for about 25+ years now, "new technology" is pretty darn funny...
I think the terms "new" and "technology" are only good for about six months.

My eye doctor in 1990 was taking retinal images.

Probably just a case of an advertising agency doing what they do and no one checking their work before it went out...