Since Last Thursday, I've had three client remark/inquire about the new TV commericials for Crizal AR.
One of them said: "Do I have Crizal? They threw everything at the lens, including snow, and made it seem like the best thing since sliced bread!"
Another said: I think I have Crizal Lenses, right?" And I assured them that they do, even showing them that the cleanin cloth I gave them indicated so.
Finally, another one (I think the best one) came in on Saturday:
He was not here for an adjustment, nor a repair, nor an Rx. He was simply driving by, saw I wasn't busy through the window, and asked;
"Did you see that commerical for Crizal Lenses? I think I have Crizal lenses, right? (yes). It's good to see that you always stay on top of the latest technological developments. I count on that!"
FWIW. I think its going to be a very effective campaign.
Barry
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