The Transitions and children's package threads got me thinking about the subject of patients with unreasonable expectations for product performance. Example:
Last year I had a patient try out Transitions for the first time. She called a couple days later saying they weren't changing color at all. This isn't completely impossible; I've had a couple instances where I've ordered photochromic lenses, been charged for them, and had clear lenses delivered by accident, particularly by Davis (grrr). I asked her to come in so I could take a look at them and re-order if need be. The next day, she walked in from a bright sunny day, her Transitions as black as the ace of spades on her face, insisting that they didn't work.
Here's where I made the mistake of trying to use logic and reason. I explained that as the lens darkens, her pupils dilate to compensate; the transition is gradual, and the design of her eye makes it seem more seamless. She insisted, her lenses still tinted on her face, that they weren't doing anything. ANYTHING. It couldn't possibly be that the gap between her idea of what the product should do and how it actually works needs to be narrowed in her mind. It was clearly a defective product and we were shysters for selling it to her. She demanded and received a full refund; my boss agreed that arguing or even trying to reason with her was a waste of time for all involved parties.
On the other hand, I've lost count of the number of patients I've seen, especially in the past few months, with broken memory metal frames and scratched Avance or Teflon lenses, complaining that we told them the frame was "unbreakable" or the lens was "scratch-proof." I have on more than a few occasions coldly stated, "Sir, no one in this office, no one, would ever have told you these were 'unbreakable' or 'scratch-proof.' Nothing is unbreakable and nothing is scratch-proof." What really pisses me off is when a patient comes in with a completely routine warranty-replacement situation but begins the interaction with a belligerent assertion of how much they spent on them; they've clearly talked themselves into an argument, convinced that they will have to fight me in order to get my help. This is the friendliest, most accommodating office in which I have ever worked; I have absolutely no idea where people get the idea that they have to fight me for things.
Also, your glasses don't come overnight. I have to constantly remind my coworkers to stop using the term "business days" to describe how long glasses will take to come in; one customer in ten will always choose to forget the "business" part and will call to complain that their glasses didn't arrive in five days.
As much as I pride myself on excellent customer service, I am constantly amazed and frustrated by just how little what I say makes an impact. It's what the patient chooses to remember having heard.
So share, my friends. Amuse and entertain me with your tales of woe. Let me know that I'm not alone on the Isle of Unreasonable Expectations.
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