Anyone Doing Frame Tier Pricing

[Bev Heishman]

Just curious if any one is grouping their frames by pricing such as $59, $89, $119, etc.?

[lucymarie]

We do price point pricing, it seems to help to determine which direction to take the price of a frame if it is selling or not selling. We bump it up to the next point if it moves in quantity and we take it down if it is a slow seller ( so long as its not a niche that you dont expect to move frequently ).
Its amazing sometimes how a certain model or color will move.

[Geirskogul]

I wish. Instead, we work in $20 increments. Not enough differentiation, I think.

[ezrich]

been doing it 10 yrs 69/89/109/139/179/209/259/289.& as marked

[cocoisland58]

Always did it that way. 59 (insurance), 99, 139, 169, 199 (the most popular tier for some reason), 239, 269, 329. Each line was priced the same going by the highest wholesale list price of the group or by my own feeling on value and market.

[drk]

Fun topic! Coco and Rich, I agree.

I did a little thought experiment on this, with the hypothesis that a "just noticeable difference" is 20%.

Using $99 as an anchor, and rounding to the "nearest nine", it looks like this:

$59
$79
$99
$119
$139
$169
$199
$239
$289
$349
$419


If you think, wholesalers seem to know this. If you want to work backwards, you'll see the pattern.

I don't by any means think that all above price points are desirable in real life, but it does allow a type of categorization of frame prices:

Budget: $59-99 e.g.
Moderate: $119-169
Expensive: $199-289
Luxury: $349 up

This can be further reduced to the following:
Cheap: under $100
Medium: $100-200
Expensive: $200-300
Dang: over $300