Coastal has large increase......................

[Chris Ryser]

Eyeglasses Growth Contributes to Record Second Quarter of 2010

Vancouver, British Columbia - June 14, 2010 - Coastal Contacts Inc. (“Coastal” or “the Company”)
(TSX: COA; NASDAQ OMX: COA) today announced its financial results for the second fiscal quarter,period ended April 30, 2010.Coastal noted the following financial highlights for the second fiscal quarter of 2010:

Sales increased $4 million or 12% and set a quarterly record of $37.3 million as compared to $33.3 million in the second fiscal quarter of 2009. Sales increased 19% excluding the impact of foreign exchange rate fluctuations.•

Total order volume exceeded 384,000 orders, an increase of 18% over the comparative period in 2009.

Acquired 104,000 new customers in the quarter.

Sales of eyeglasses grew to $4.7 million (net of returns and cancellations) an increase of
136% over the same period in 2009.

Sales in Canada grew 43% during the six months ended April 30, 2010.

Sales in the United States grew 32% during the six months ended April 30, 2010 and 55% when excluding the effects of foreign exchange rate fluctuations.

Advertising expense declined to 11% of sales as compared to 13% of sales in the same
period in 2009.

•

At April 30, 2010 Coastal had $9.9 million in cash and cash equivalents and no debt.

2

Sales for the second fiscal quarter increased 12% and set a quarterly record of $37.3 million compared to $33.3 million in 2009.

Exclusive of foreign exchange fluctuations sales grew 19% during the quarter compared to the same period in 2009. Adjusted EBITDA for the second fiscal quarter was $1.5 million which is an 8% improvement over the same period in 2009.

Net earnings for the second fiscal quarter was $0.4 million or $0.01 per share compared to $0.5 million or $0.01 per share in fiscal 2009.

Mr. Roger Hardy, Coastal’s President and CEO, commented, “Coastal continues to demonstrate organic growth in the contact lens category in key markets around the world, particularly in Canada and the United States. Our commitment to providing the highest level of customer service is resulting in a growing number of repeat orders and is increasing the life time value of our customer database. The eyeglasses category is experiencing rapid growth, again mainly in North America, and given the overall size of the global market, we believe has the potential to eventually become a larger business than Coastal’s contact lens business.

In approximately two years we have built a significant eyeglasses business that culminated in over 60,000 pairs of eyeglasses being shipped during the quarter and $4.7 million in sales, predominantly in North America.

This quarter’s operating results are consistent with the financial
model we used to establish our $20 million eyeglasses sales goal this year. We are significantly expanding the capacity of our North American eyeglasses facility to address consumer demand.”

3

Coastal noted the following operational highlights during the second fiscal quarter 2010:

Coastal reported that the Ministry of Health in British Columbia modernized the
regulations regarding the ability of consumers to purchase contact lenses and eyeglasses on the Internet, making vision care products more affordable and accessible.

Coastal secured a $5 million revolving line of credit from the Bank of America, bringing the total cash accessible from existing credit facilities to $8.5 million, none of which had been drawn at April 30, 2010.

Roger Hardy, Chairman

and CEO and Glen Kayll, CFO

[For-Life]

So sales doubled. If it had 100,000 new clients this quarter. So its total clients is probably around 600,000.

Because if it is, then it works out to 1.5% of the Canadian population.


BE AFRAID! BE VERY AFRAID!!!

[Barry Santini]

The main problem we face is, and always has been, the inherently negative attitude consumers have toward vision, eyewear and CLs. We've road the wave of "they always need them", without giving serious thought to what happens if they don't need them from us.

They must WANT them, and want them from us. Insurance plans don't do this. Buying $2 frames and selling them for $150 DEFINITELY doesn't do this. Hiring stylists instead of competant and skilled ophthalmic dispensers are techs doesn't do this. Not staying on top of what's new, and mastering it, doesn't do this.

Let me count the ways... The bill for the large part of the neglect in this industry to its destiny is about to come due, not only for ECPs but aqlso for those lens and frame companies that are bloated and inefficient as well.

They mighty and arrogant will fall. It;s up to you to ensure your survival.

Every day, ask yourselves: "Just what do I bring to the table that is value added in eyecare? Just what do I do to envelope what I do as a *brand*?"

B

[FVCCHRIS]

The main problem we face is, and always has been, the inherently negative attitude consumers have toward vision, eyewear and CLs. We've road the wave of "they always need them", without giving serious thought to what happens if they don't need them from us.

They must WANT them, and want them from us. Insurance plans don't do this. Buying $2 frames and selling them for $150 DEFINITELY doesn't do this. Hiring stylists instead of competant and skilled ophthalmic dispensers are techs doesn't do this. Not staying on top of what's new, and mastering it, doesn't do this.

Let me count the ways... The bill for the large part of the neglect in this industry to its destiny is about to come due, not only for ECPs but aqlso for those lens and frame companies that are bloated and inefficient as well.

They mighty and arrogant will fall. It;s up to you to ensure your survival.

Every day, ask yourselves: "Just what do I bring to the table that is value added in eyecare? Just what do I do to envelope what I do as a *brand*?"

B

So tell me Barry, if that is the case, what will you be doing in say 5 years...??

[drk]

Glasses used to be controlled by regulation; Now no longer.

We'll see what's important going forward.