Unfortunately, “parasitic” is the most appropriate term to describe the on-line operations. How else can such businesses obtain accurate measurements and provide product support. This cannot be compared to another B&M establishment down the street. In that case neither outlet depends on the other for basic professional support.
I go back to my original suggestion. Let the B&M outlets purchase product from the on-line operations for less than cost. The brick and mortar operations could explain how the savings were created thus insuring additional customers for the on-line merchants and allowing it an “opportunity to turn the eyewear experience around with the patient.”
Roy
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