Just throwing an idea out here.
Lux, VSP, Essilor, Safilo and all the big boys are all fighting each other for greater market share. The result has been that LC has now gone into a layoff and retraction of stores, Essilor is alienating themselves from their market base with the purchase of framesdirect, VSP is having to bring in software and frame manufacturers to increase their bottom line and expand through acquisition, and finally Safilo is in bankruptcy negotiations. All these companies are facing smaller returns on their product's and services as they continue to fight for the same market. instead of one company winning they are in fact all losing.
So I ask this question:
What happens if we, as ECP's, stop looking for greater Market Share and start looking for greater profitability?
What effect will this have on ourselves and the industry as a whole?
I look forward to everyones responses.
I can here Johns and Fezz now
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