Nice Frame~Horrible cases...

[Fezz]

It sounds silly, but nice packaging can make something ordinary seem unique

It can also make something unique seem ordinary!

[For-Life]

It can also make something unique seem ordinary!

Good insight. Absolutely.

I know if your patient spends $400 for a frame and gets an ordinary package, it can hurt the delivery

[D.J. Roff, ABOM]

and then companies learned how presentation helped create an impression for people. A case is part of the branding. If I am a company trying to promote my frames, the case is a great opportunity to take that brand and help move that name up the patient's evoke set.

It sounds silly, but nice packaging can make something ordinary seem unique

... or it can make pure junk look respectable.