I just received the current edition of the Eyecare Review magazine. As per usual, I sifted through the various ads and articles over my morning coffee. I kept flipping the pages, delving deeper and searching in hopes to find something interesting or at least something geared toward the opticianry profession.
To be honest, it completely sucked 30 minutes of my life that I will never get back.
What a time burglar fish wrapper that was. It will now most likely end up shredded as bedding in my kid's hamster cage. A publication that supposedly is partially dedicated to the optician trade? What a crock. It is completely tailored around ophthalmology with just a hint of optometry. By the end of the 30 minutes, I was almost asleep. (No offense to the OPH's).
Along with most of his family, Mr. A. K. (the founder) is a registered optician. After my disappointing read and seeing him posing with other doctors (real doctors - ophthalmologists), I could have sworn he's a wannabe and thinks he's one of them. It seems to be more of a big boys (or girls; COO) club. Shame and displeasure.
However, right near the end, I did manage to find an article targeted at opticians and they actually had a 'Guest Editorial'. You will never guess who the guest was...none other than Mr. K himself; definitely not the textbook definition of or much of a guest.
I know many opticians out there that would be able to provide an interesting read decent article or two for opticians. I sense they are keeping us at bay for a reason?
Are opticians becoming mushrooms? Kept in the dark and grown in dung?
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