I don't know why anyone is selling Essilor, I have had reps come in offering:The list goes on....
- Unlimited remakes on Crizal coatings for the life of the prescription.
- 50% off second pair purchaseses for the same patient.
- They are always willing to droop the price to match what I'm currently paying.
I recently saw a thread about the cost of AR coatings, everyone wants to look at the price as a function of quality but if the coatings were all that great they wouldn't need an unheard of warranty. The warranty is a marketing gimmick that leads people to believe that their coating is the best with no questions asked the warranty is designed to hurt their competitors. Where have I seen this gimmick used before, oh yeah Luxottica with their return policy.
It seems that the cost to the ECP is going up for their coatings with every new incarnation with a bulk of it going to cover these gimmicks, while on the back end they'e selling lenses online and allowing them to be sold at close to wholesale prices by non-professionals.
I used to value Varilux products because of their exclusivity to professionals, it ensured that the lenses came from reputable professionals. Now that the lenses can be purchased from any hobo with a server it seems the value is inflated and who's the first to realize this fact? Essilor labs, they're practically [spoiler=Not sure if this word is allowed]whoring[/spoiler] themselves to get rid of their product. 50% off a second pair, that means over the years I have been paying a 25% premium on their products. That's significant, and the coating if I have an unlimited remake for the life of the Rx then I must be overpaying for those as well right. I have taken the advice of those on this site by reducing my frames vendors that have ridiculous warranties because I end up paying for these warranties and if I utilize these warranties beyond what the company feels I should I start to experience bad service from them. So I buy what I sell and sell what I buy and the bottom line ha never been healthier. I have also started to take pride in what I purchase and how I purchase. Now I'm thinking that I may need to apply this same philosophy to my lens vendors. Sorry I had to share this since it felt like a eureka moment.
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