If patients want to buy online, why do I think they will buy online from me?
I mean, if they haven't been in to my office, they're not my patients.
If they have had optometric services and don't like my optical for whatever reason, why do I think they'll hit my website?
If they're online-customer-types, aren't they going to shop around for the best overall deal? Zenni? FramesDirect? **************? 39dollareyeglasses? Is my optical to somehow source this low-priced junk yet fulfill my legal professional obligations at that price?
I can really see myself being a complaint department for dog crap glasses that were ordered through my website, with no margins.
Has anyone at Essilor even thought this through? It's untenable! What's more, it alienates the majority of their market. Someone's head should roll. Yet they're going to push this through, anyway.
There's only one reason they're doing this: money. And there's only one reason they'd stop doing it: loss of money.
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