New Page Helps Professionals Connect With Each Other, Guide Helps Them Connect With Patients
WASHINGTON, D.C., June 26, 2009 – Social media is no longer emerging – it is here and available. More than 150 million people worldwide are now actively using Facebook, and Transitions Optical, Inc. is providing a resource for eyecare professionals to join the conversation and spread the message of healthy sight. Debuting at the annual Optometry’s Meeting™, the Transitions Facebook guide, Putting Your Practice on Facebook, will help eyecare professionals leverage this social media network professionally and to stay top-of-mind with patients. Also debuting here is the Transitions Lenses: Healthy Sight Professionals Facebook page, created for eyecare professionals to stay up-to-date on the latest from Transitions and to provide a forum for peer-to-peer dialogue.

The Transitions Facebook guide explains what social media is, where Facebook fits in and how it can help eyecare professionals connect with other professionals and patients. For example, by creating a business page for their practice, eyecare professionals can enable patients using Facebook to become fans of their practice’s page. This will allow eyecare professionals to actively connect with patients and share information on events, promotions and healthy sight. The guide includes a glossary to help eyecare professionals understand common Facebook terms, and a list of “dos” and “don’ts” to help them get started while avoiding the pitfalls that may come with sharing information on the Web.

“We are always looking for new ways to support industry professionals and help eyecare professionals market their practices,” said Trish Boccuti, senior marketing specialist, eyecare professionals, Transitions. “Social media is a powerful communications channel and the optical industry should leverage it to spread the message of healthy sight, and boost business for eyecare practices.”

The new Transitions Lenses: Healthy Sight Professionals Facebook page offers eyecare professionals a place to connect on issues related to healthy sight and seek business-building information and tips on recommending Transitions® lenses. The page contains educational videos, photos from industry events, and links to business resources and education. In addition, several industry associations and optical brands currently have a presence on Facebook, making it easy for an eyecare professional to create a network of peers.

Transitions Putting Your Practice on Facebook guide for eyecare professionals can be downloaded at or is available by calling Transitions Customer Service at (800) 848-1506. The Transitions Lenses: Healthy Sight Professionals Facebook page can be found via a search on Facebook, and is separate from the consumer-facing Transitions lenses page.