ESSILOR COMPLETES NATIONAL VISUAL ARTS TOURDALLAS – (March 27, 2009) – Essilor of America, Inc., the nation's leading manufacturer of optical lenses, recently completed a unique and unprecedented visual arts tour to celebrate its longstanding history of innovation and partnership with eyecare professionals (ECPs) as well as the 50th Anniversary of Varilux® lenses, the world’s first and most prescribed progressive eyeglass lens in the world.
12-City Show Featured Interactive Art Gallery and 3-D Varilux Experience Theatre
The tour provided ECPs with an opportunity to enjoy an interactive art gallery spanning each of Essilor’s major lens brands, Varilux, Crizal, Xperio and Transitions, as well as a Varilux Experience Booth featuring the "Varilux Experience 3D" theatre, an eight-minute adventure highlighting the history and future of Varilux progressive lenses.
“The visual arts tour was a unique expression of Essilor’s appreciation for ECPs,” said Carl Bracy, vice president of marketing for Essilor of America. “We were excited to celebrate our premium brands and commitment to ECPs and their patients with this interactive traveling exhibit”
The tour began in Boston on March 31 following the International Vision Expo & Conference and traveled through the following cities: Philadelphia, Pittsburgh, Dallas, Houston, Tampa, Atlanta, Chicago, Minneapolis, Seattle, San Francisco, ending in Los Angeles on April 30.
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Varilux, Crizal and DEFINITY are registered trademarks and Xperio is a trademark of Essilor International. Thin&Lite is a registered trademark of Essilor of America, Inc. Transitions is a registered trademark of Transitions Optical, Inc.
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