VSP, Eyefinity/OfficeMate and Transitions to Offer Hispanic Patient Webinars
Webinar series will address unique eyecare needs and communication tactics
Rancho Cordova, Calif., March 24, 2009 – VSP® Vision Care, Eyefinity®/Officemate® and Transitions Optical, Inc. have joined forces to produce a series of complimentary webinars highlighting the unique eye health and communications considerations for treating Hispanic patients.

The webinar series will be offered from April 29 - May 6, 2009 and will be both ABO and COPE-approved. The webinars will include a panel of two, highly regarded optometrists with vast experience in the Hispanic marketplace: Harue J. Marsden, O.D., M.S., an associate professor at the Southern California College of Optometry; and Hector Santiago, O.D., Ph.D., F.A.A.O., dean of Midwestern University and the Arizona College of Optometry . Eyecare professionals will also have access to educational resources to use in their own patient marketing and education efforts.

“With the Hispanic population in the United States growing significantly, many eyecare practices are seeing an increase in their Hispanic patient base – representing an exciting opportunity for business growth,” said Ken Stellmacher, VSP’s director of consumer marketing. “We are honored to partner with Transitions to provide eyecare professionals with an in-depth look at this growing demographic group.”

All webinar participants will receive a copy of VSP’s Latino business kit, which includes Spanish-language and bilingual resources from both VSP and Transitions to provide eyecare professionals outreach and education ideas for this emergent demographic group.

“Through the combined expertise and resources from VSP and Eyefinity/OfficeMate, we are confident that attendees will walk away better armed to discuss healthy sight with their Hispanic patients,” said Pat Huot, director, managed care, Transitions.

The webinar series is open to all independent eyecare practices on a national level. For webinar dates and times, please visit www.eyefinity.com and select the eLearn tab.