ESSILOR INTRODUCES DEFINITY FAIRWAY™ TRANSITIONS® SOLFX™ SUNLENSES
New Sunwear Product Provides Enhanced Visual Performance for
Golfers in Varying Light Conditions
PALM HARBOR, Fla., March 18, 2009 – Essilor of America, Inc. and Transitions Optical, Inc. announced today the launch of DEFINITY FAIRWAY™ Transitions® SOLFX™ lenses – a new progressive sunwear product designed to meet the unique visual demands of golfers needing multifocal prescriptions. The new product combines the patented DUAL ADD® 2.0 Technology and GROUND VIEW ADVANTAGE™ of DEFINITY® lenses with the advanced photochromic technology of Transitions SOLFX sunlenses to provide golfers with the right color and darkness for optimal performance in varying light conditions.

DEFINITY progressive lenses use DUAL ADD 2.0 Technology to create a unique fourth zone of vision, called the GROUND VIEW ADVANTAGE, giving wearers clearer vision when looking down. In a golf study, players preferred DEFINITY lenses 7:1 during course play – reporting less peripheral distortion, a 30 percent wider intermediate zone and smoother transitions between distance, intermediate and near vision.

Like all Transitions SOLFX sunwear products, the new golf product helps to enhance visual performance by automatically adjusting its degree of darkness to changing outdoor light conditions. The lenses will change from amber to a darker brown outdoors, improving contrast and depth perception to help golfers see the contour of the greens, and better see the ball. The lenses also help to protect against the harmful effects of UV rays and come systematically with Crizal Sun™ Mirrors which reduce back side reflections, and improve scratch resistance and cleanability.

“Golf is a visually demanding sport. From tracking the ball to reading the greens, golf requires the use of near, peripheral, intermediate and distance vision – and changing light conditions can often create an added visual burden for golfers,” said Grady Lenski, director, Transitions sunwear. “Whether in the sun or in the shade, this new product will accommodate these needs, helping golfers play better and enjoy their game more.”

“Players have already shown a strong preference for DEFINITY lenses on the course,” said Carl Bracy, vice president of marketing, Essilor of America. “We’re confident that wearers will appreciate the added benefits and versatility provided with the Transitions SOLFX sunwear technology and the additional glare protection provided by Crizal Sun Mirrors.”

DEFINITY FAIRWAY Transitions SOLFX lenses will be available through optical laboratories and eyecare professionals in June. For more information about the product and availability, visit www.Definity.com or www.Transitions.com/Sunwear.