Carl Zeiss Vision Announces Partnership with Serengeti
SAN DIEGO, CA – (March 6th, 2009) Carl Zeiss Vision announced today that it has formed a partnership with Serengeti a wholly-owned subsidiary of Bushnell® Outdoor Products, to promote a national Prescription Sunglass program throughout the Carl Zeiss Vision laboratory network.

The exclusive agreement will enable both companies to offer a variety of customized prescription sun eyewear and to employ patented wrap lens technology, featuring the new exclusive Polar PhD™ lens by Serengeti.

The national program will be offered through all 18 Carl Zeiss Vision labs, and will include VSP orders. Carl Zeiss Vision already provides authentic original equipment glass Rx lenses for Serengeti eyewear.

“We are extremely excited to be named the exclusive provider of all Rx lenses for the Serengeti brand,” said Claude Labeeuw, Vice President of Marketing and Business Development for Carl Zeiss Vision North America. “Partnership with a leading sunglass brand like Serengeti aligns perfectly with the benefits offered by our lab network, including state-of-the-art lens designs, proprietary customization and manufacturing technology, practice-building and marketing support, and fast, reliable service.”

“The most important result of this partnership is giving key optical retailers exciting new products with clear aesthetic, performance and quality advantages,” added Dani LaGace, Serengeti’s Product and Marketing Director. “It helps that those new products are coming from two of the best-known and respected brands in the business.”