ESSILOR INTRODUCES VARILUX PHYSIO SHORT 360° LENSES
Optical Leader Offers First Short-Corridor Progressive Lens with W.A.V.E. Technology
DALLAS – (Feb. 12, 2009) – Essilor of America, Inc., the nation’s leading manufacturer of optical lenses, announces Varilux Physio Short 360°™, the first short-corridor progressive lens enhanced with W.A.V.E. Technology™: Wavefront Advanced Vision Enhancement. Specifically designed to function best in short frames, the design has been enhanced by the integration of W.A.V.E. Technology, delivering 30% greater contrast sensitivity for the sharpest and most natural progressive vision at every distance. The Varilux 360° Optimizationsm process further enhances the lens, providing 30% wider fields of vision and reduced distortion, particularly for patients with complex prescriptions.

“Varilux Physio Short 360° provides the most natural visual performance of any short-corridor progressive lens on the market,” said Carl Bracy, vice president of marketing for Essilor of America. “Essilor can now offer ECPs and their patients the unique benefits of W.A.V.E. Technology and Varilux 360° Optimization in the fashionably-short frames many patients prefer.”

Beginning March 17, Varilux Physio Short 360° will be available to all Varilux laboratories through Essilor processing centers in the following materials and specifications:

Airwear® 1.59
• Rx Range: -10.00 to +6.00
• Add Power: 0.75 to 3.00

Airwear 1.59 Transitions® VI Gray and Brown
• Rx Range: -10.00 to +6.00
• Add Power: 0.75 to 3.00

Thin&Lite® 1.67
• Rx Range: -12.00 to +9.00
• Add Power: 0.75 to 3.00

Thin&Lite® 1.67 Transitions VI Gray and Brown
• Rx Range: -12.00 to +9.00
• Add Power: 0.75 to 3.00

All Varilux Physio Short 360° lenses come with Crizal®, Crizal® Alizé®, or new and improved Crizal Avancé™ with Scotchgard™ Protector for the best in protection against glare, scratches, dust and fingerprints.

For more information on the new Varilux Physio Short 360° lenses, contact your Varilux brand or lab representative or visit www.varilux.com.
# # #

Essilor, the Essilor logo, Varilux, Crizal, DEFINITY, Physio, and Alizé are registered trademarks, Crizal Avancé is a trademark and Varilux 360º Optimization is a service mark of Essilor International. Thin&Lite is a registered trademark and W.A.V.E. Technology: Wavefront Advanced Vision Enhancement is a trademark of Essilor of America, Inc. Scotchgard is a trademark of 3M. Used under license. Transitions is a registered trademark of Transitions Optical, Inc.