Carl Zeiss Vision Announces Partnership with Bollé

SAN DIEGO, CA – (January 27, 2009) Carl Zeiss Vision announced today that it has formed a partnership with Bollé, a wholly-owned subsidiary of Bushnell® Outdoor Products, to promote a national Prescription Sunglass program throughout the Carl Zeiss Vision laboratory network.

The exclusive agreement will enable both companies to offer a variety of customized prescription sun eyewear and to employ patented wrap lens technology, and extends a pre-existing relationship between the companies for plano (non-prescription) sunwear. The national program will be offered through all 17 Carl Zeiss Vision labs, and will include VSP orders.

“We are pleased to be the exclusive provider of Bollé lenses,” said Claude Labeeuw, Vice President of Marketing and Business Development, North America. “Increasingly, eyewear manufacturers and optical dispensers are recognizing the tremendous benefits offered by our lab network, including state-of-the-art lens designs, proprietary customization and manufacturing technology, practice-building and marketing support, and fast, reliable service.”

“Expanding the scope of our existing relationship with an industry leader like Carl Zeiss Vision says a lot about our technological capabilities and commitment to quality,” noted Dani LaGace, Bollé’s Product and Marketing Director. “Together, we are able to bring a unique product with clear performance advantages to a wider audience.”