Eyedoctordirect.com, an internet portal offering a variety of information and services for all ECPs, recently debuted at International Vision Expo West.
Developed by two optical industry veterans, Christopher Schultz and Eric Rangel, the site strives to "change the way eye care professionals do business" according to the two.

Eyedoctordirect.com removes the geographic limitations when it comes to finding the best price for ECPs and increasing private job revenue for labs. A proprietary search engine, FairPriceFinder, has been created allowing ECPs to get online and enter the parameters of the customer's prescription and instantly have multiple choices of labs and pricing. "Labs will benefit by increasing their exposure in new or under performing areas via the internet thus expanding on their current marketing plan", according to EDD.

In addition, the site will offer valuable educational tools and resources as well as "Dr. Discussion" and "Ask an Expert" features.