Transitions® Lenses Designated Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour
Transitions Optical to Launch “Improve Your Vision, Improve Your Game” Program Including Materials for Eyecare Industry Professionals

PARAMUS, N.J., August 20, 2008 – Transitions Optical, Inc. and the PGA TOUR today announced a global four-year official marketing partnership designating Transitions lenses as the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour.

“Aligning with Transitions Optical creates a powerful partnership for the PGA TOUR and golfers everywhere,” said Tom Wade, chief marketing officer, PGA TOUR. “In Transitions, we have a partner with a global brand platform that is not only relevant to golfers, but also to all those who value healthy sight and who lead active lifestyles or simply enjoy spending time outdoors.”

Golf enthusiasts – professionals and amateurs alike – depend on healthy sight for optimal performance. Playing golf requires a range of visual skills, including eye-hand coordination, speed and accuracy of eye movements, focusing, depth perception, judgment of location and reading contours. From reading the greens to judging a putt, vision is critical to enhancing a golfer’s game and prolonging ability to play. With such obstacles as varying lighting and playing conditions and ongoing exposure to ultraviolet radiation, their visual ability can be affected without proper eyecare and eyewear.

As part of the announcement, Transitions Optical introduced a broad-reaching consumer education program – Improve Your Vision, Improve Your Game – complete with tips and tools that link healthy, quality sight to athletic performance. Eyecare professionals will be able to leverage the Improve Your Vision, Improve Your Game materials and program in their own patient marketing and education efforts. Industry professionals can sign up to receive the latest information about the program and the Transitions Championship For Healthy Sight at www.Transitions.com/golf.

“Improve Your Vision, Improve Your Game embodies Transitions Optical’s commitment to educate consumers about the importance of healthy sight and quality of sight as contributors to optimal sports performance,” said Brett Craig, president, Transitions Optical.

Transitions lenses are clear indoors and at night, while outdoors, they automatically darken as light conditions change. This provides visual comfort and enhances visual quality by reducing glare and enhancing contrast. Whether a game of golf stretches from morning to afternoon, afternoon to evening, or takes place in bright sunshine or overcast conditions, Transitions lenses always block 100 percent of harmful UV rays while providing the right amount of tint. This provides an advantage over regular, clear lenses and sunglasses that do not adjust to changing light conditions.

“Varying light and playing conditions combined with ongoing exposure to ultraviolet radiation without proper eyecare and eyewear may compromise everyday performance and visual ability,” said Lawrence D. Lampert, O.D., F.C.O.V.D.*, and sports vision specialist and trainer. “Photochromic lenses, such as Transitions lenses, are the ideal everyday lens choice for golfers, as well as those avid golf fans who want to achieve and enjoy healthy sight on and off the course.”

Improve Your Vision, Improve Your Game will be introduced to consumers later this year through retailers, independent eyecare professionals and a robust interactive experience. Point-of-sale materials, educational tools, and a Web site featuring a downloadable widget will offer healthy sight and golf tips to enhance vision and improve performance. Consumers can also enter to win a weekend getaway for two at Innisbrook Resort and Golf Club.

As the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour, Transitions Optical is proud to sponsor the Transitions Championship For Healthy Sight, which tees off March 16–22, 2009 at the Innisbrook Resort and Golf Club in Palm Harbor, Fla.