Newly-Created Position Will Drive Sunwear Business, Activated by Transitions™ Brand
PINELLAS PARK, Fla., Aug. 5, 2008 – Transitions Optical, Inc. has announced that Grady Lenski, currently marketing director, North America, Transitions, will assume the role of director, Transitions sunwear, effective August 1, 2008. In this newly established position, Lenski will be responsible for developing and implementing global business strategies to grow the emerging active sunwear category, including the Activated by Transitions™ lines.

Since the debut of Drivewear® Activated by Transitions™ and Oakley® Activated by Transitions™ lenses in 2006, these lines of special-purpose sunwear have been a growing part of the Transitions brand. Every sunlens product that carries the Activated by Transitions mark has been enhanced with superior and patented Transitions photochromic technology to automatically optimize visual performance in variable light conditions – creating a “dark to darker” product.

“We see tremendous opportunity to expand in the growing sunwear business globally, and are excited to announce that Grady will be leading this effort,” said Dave Cole, managing director, North America, Australia and New Zealand. “His broad base of experience and strengths in sales, marketing, international business and technology – combined with his proven ability to create and drive change – make him an outstanding fit for this position.”
With more than 20 years of industry experience, Lenski joined Transitions in 1994 as Asia Pacific director, sales and marketing. In his most recent role as marketing director, North America, he has made major contributions to growth and sales through the development of enhanced communications and strategic marketing programs. Lenski holds a bachelor’s degree in Chemistry from the University of Illinois and a Master of Business Administration from Arizona State University. Prior to joining the Transitions team, he spent more than a decade working for PPG Industries, Inc.